Andreia Ferreira Ruivo🇩🇪
Product Marketing Lead at University of Westminster
About Andreia Ferreira Ruivo
Product Marketing Lead at University of Westminster
I’ve built and scaled product marketing functions at fintech and SaaS companies — from early-stage startups to unicorns like N26 and Taxfix.
My experience spans go-to-market strategy, behavioural messaging, and global adoption, leading growth initiatives across six languages and markets.
I’m passionate about helping founders, marketers, and PMMs design clear, human product experiences that drive adoption and alignment across teams.
How I Can Support:
1/ Go-to-Market Strategy — Build positioning frameworks and launch plans that drive measurable growth.
2/ Positioning & Messaging — Turn technical features into clear, credible value propositions using behavioural design principles.
3/ Cross-Functional Leadership — Lead through influence and align product, marketing, and data teams toward shared outcomes.
4/ Career Growth & Leadership — Navigate your path from junior marketer to senior PMM or fractional lead roles.
My Mentorship Approach
My approach blends human psychology with data-driven decision-making — helping marketers and founders understand not just what works, but why.
I aim to create aha-moments around messaging clarity, growth strategy, and leadership skills that stick far beyond a single session.
Let’s connect!