Brazil

UX Design

UI/ Visual Design

Bacharelado

Andressa Kanashiro

Product Designer

Usability Testing

Prototyping

Qualitative research

Communication

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Analytical skills

Information architecture

User research

Figma

Jira

Notion

Making remote and globally distributed teams work for you and your needs.

Working remotely

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Futuur is a prediction market that is commited to create better future forecasts through the power of community intelligence.

In my role, I focus on driving product growth by understanding user needs, identifying the best solutions, and prioritizing them effectively.

In my role at Loft Group, I had the opportunity to work on a range of products targeting both B2C and B2B audiences. During my tenure at Growth, I played a pivotal role in driving the company's growth through the creation of an ecosystem of informational pages. By the end of 2022, these efforts resulted in a remarkable achievement, with these pages accounting for approximately one-third of our organic website traffic, contributing significantly to our sustainable growth.

My responsibilities included conducting in-depth market research and analysis to identify emerging trends, customer preferences, and competitor strategies. This invaluable insight helped refine our product offerings and positioning in the market.

Notably, I took the lead as the main Product Designer on the following projects:

As part of my role, I had the responsibility of developing payment solutions for e-commerce platforms and the Play Store, working closely with the technical team. Notably, I took a lead role in creating an exceptional payment solution for the Play Store, a project that involved conducting guided qualitative research with our target users to ensure the delivery of a top-notch product.

Furthermore, I served as the lead designer in charge of adapting our internal tool for government use in the 'Merenda em Casa' program. This involved tailoring the tool to meet the specific requirements of the government program, ensuring a seamless and effective implementatiom.

My contributions to these projects played a significant role in achieving our goals and delivering high-quality solutions.

- Discovery of new opportunities for product improvements;
- Research (benchmark and quanti / quali analyzes)
- Mapping and analyzing user experiences;
- Interface (Wireframe, high fidelity prototyping and specifications);
- Usability tests (script creation, recruitment, facilitation, interview and analysis);
- Assistance in the creation of the Design System, with the team of designers and developers;

I have been part of the project:

- Study the current platform and propose sustainable improvements
- Conduct interviews with users
- Study company and user contact points
- Low / high fidelity prototyping
- Assist development teams
- Assist Marketing teams to create texts

-Analysis and application of methods and tools capable of improving the experience
- Development of the ideation and prototyping of digital products with a focus on the experience 
- Planning and development of digital marketing actions
- Support to operations and customer service areas
- Production of content for publication in digital media
- Development of the graphic design of interfaces for digital media products

My main duties are: 

- Customer service via email, chat and phone;
- Content management for the blog Tips of Fax and Social Networks (Facebook and Instagram);
- Research of possible partners;
- Formulation of email marketing;
- Assistance in redesigning the site and application;

- Criação de layouts de websites, artes para divulgação em mídias sociais, landing pages
- Edição de vídeos
- Assistência à criação de campanhas de marketing no Google Adwords 
- Edição da revista EMcondomínios.

Andressa Kanashiro🇧🇷