

Head of Design at Optimal Workshop
Head of Design at Optimal Workshop
I'm the Head of Design of a SaaS organisation and previously the Experience Director of a Digital Agency. I've led a team of Product Designers and UX specialists responsible for all aspects of design including research, interaction design, branding and content. I have provided product vision and consultation for senior stakeholders at organisations such as Coca-Cola, BP, Booster, and the All Blacks. With over five years in a Director position, I work alongside other senior leaders to conceptualise and execute strategic plans across the business.
I'm passionate about contributing to the tech community to connect and be inspired from other like-minded folk. In 2020 I spoke at UX New Zealand about Conversational UX. I hosted a Global Accessibility Awareness Day event, and have spoken on panels for TechWeek and Mobile Refresh. I continue to happily work with Victoria University in both speaking and mentoring roles.
10+ years in the industry has gifted me with a range of experiences that I'm keen to share with others.
“I am sincerely grateful for Andrew's mentorship. His outstanding communication and problem-solving skills created a supportive environment that motivated me throughout our sessions. Andrew's amazing subject knowledge and thoughtful guidance helped me gain clarity and confidence in my journey. I highly recommend booking with him for an exceptional experience that truly exceeds expectations.”
“Andrew has been extremely helpful in narrowing the scope of my workshop. He asked thoughtful questions and offered valuable guidance. I hope to have the opportunity to work with him again in future sessions :)”
“Andrew was a fantastic guide for navigating the UX design landscape in NZ. His initial, unwavering positive energy was incredibly motivating and made a potentially daunting process feel approachable. He instilled confidence and offered practical advice, always with an encouraging and supportive attitude. His positivity was infectious, loved his energy throughout the session!”