Israel

Generalist Product Management

Product Design

Growth Product Management

UX Research

Andrey Geranin

Head of Product

Problem-solving

Organisation skills

Leadership

Analytical skills

Conversion optimisation

Adobe Illustrator

Adobe Photoshop

Ahref

Amplitude

Figma

Hotjar

Notion

Google Analytics

Variant is a place where we build digital products with global reach and proven results.

Steered the successful launch of resume.co, hitting XM$ ARR within the first year.

Directed launch and the optimization of contracts.net, attaining marketing profitability in 6 months

Building 2 new B2C SaaS products for the portfolio.

Resume.io is an online resume builder that helps job-seekers to build resumes to get them hired faster. Career.io takes care of your further career progression, all in one place.

Increased conversion to monthly subscription resulting in ~$2M YoY revenue uplift.

Drove product strategy and roadmap  for the Career.io MVP, leading to successful launch within three months.

Conducted multiple product research projects including 100+ user interviews, quantitative research and product experiments to streamline the process of discovering and testing new hypothesis.

Released multiple quality of life features — improved Word export, AI-powered photo editor, advanced resume sharing, job tracker, Chrome extension, and more, resulting in increased CSAT.

Created multiple new flows increasing retention and conversion to monthly subscription — interactive resume tuner, resume review, and "tailor a resume to your dream job" feature, resume sharing views & downloads newsletter.

Eko by Amity is a digital workplace product that empowers interactions between managers and their teams. The product is used by 7-Eleven, AirAsia, Marriott, and other companies across industries.

Designed a bottom-to-top distribution version of the product focused on employee engagement.

Built a design system foundation and hosted multiple educational sessions on how it can empower the design process.

Humans was a full-cycle design and development agency we created with my friend. In 2 years, we helped multiple clients, such as BMW, MINI, Barrier, and more to launch and scale their online solutions.

As design lead and project manager released >40 projects. Built a team of 3 designers and 4 developers.

Launched an online car sales system with a custom built CRM and a storefront for BMW in less than 2 months. The solution was successful (500+ cars sold) and then expanded to India.

Launched official online merch, parts, and accessories stores for BMW & MINI.

Overgear is a platform that offers various gaming services and goods with the best market prices around.

Researched the market and interviewed gamers and real money traders (guys who sell stuff in games) to build the MVP user flows from scratch.

Shipped an MVP with the team converting flows and mockups into actionable development tasks.

Created a design system and branding guidelines.

Anna Shekhtman

Product Designer

Debora Sufir

Ux/ui designer

Andrey Geranin🇮🇱

About Andrey Geranin

Expertise

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