United States

Generalist Product Management

Technical Product Management

Data Product Management

Platform Product Management

Program Management

Data Analysis

Master of Science (M.S.)

✊🏿🏳️‍🌈 Diversity & Inclusion

Andy Chu

Staff Product Manager

Leadership

Amplitude

Facebook Ads

GitHub

Google Ads

Jira

Google Analytics

Helping SMBs and growth-stage companies refine their product management processes, data architecture, and customer acquisition strategies to drive measurable growth.

Selected Projects:
-- Stan (stan.store) – Redesigned the customer referral program to improve conversion rates and engagement, aligning incentives with user behavior to increase organic acquisition and retention.
-- AudienceX (audiencex.com) – Built a new data dashboard architecture, integrating BigQuery with advertising and media accounts. Replaced legacy reporting systems with automated, scalable data pipelines, enabling real-time campaign performance insights.

Transitioned roles to spearhead 0→1 initiatives and drive product-led growth for Kajabi’s marketing tools. Led the development and launch of Creator Studio, an AI-powered content creation tool that helped creators scale and optimize their social media presence.

✅ Developed Creator Studio, leveraging AI-driven video editing and content recommendations to help users produce high-quality, engaging content more efficiently.
✅ Built a customer hub for A/B testing, enabling data-driven nudges that guided users toward more effective marketing tactics.
✅ Launched a new billing and entitlement system, unlocking pricing and packaging experiments to optimize revenue.
✅ Rebuilt customer trust in Kajabi’s marketing tools, leading initiatives that improved product reliability, adoption, and engagement.
✅ Championed a culture of experimentation, driving adoption of A/B testing frameworks and iterative learning across the company.

Recruited to lead the turnaround of Kajabi’s email marketing platform following a major outage that eroded customer trust. Kajabi is a B2B SaaS platform for influencers to monetize their audience through courses, integrated payments, and marketing automation.

✅ Led a full product and technical revamp in under a year, restoring customer confidence and platform reliability.
✅ Redesigned core email infrastructure, improving deliverability, compliance, and user experience.
✅ Secured M3AAWG membership, strengthening Kajabi’s reputation in the email marketing ecosystem.
✅ Laid the foundation for future growth, improving scalability, engagement, and adoption of marketing tools.

Recruited as Anagram’s first product manager to build the product function from the ground up. Anagram is a B2B SaaS platform for eye care professionals, enabling them to verify out-of-network insurance eligibility and file claims. Led the company’s transition from pre-product-market fit to post-PMF, establishing scalable pricing, product strategy, and growth frameworks.

✅ Safely delivered a system-wide technical refactor, improving how insurance benefits were recorded, ensuring data accuracy and compliance.
✅ Designed and rolled out a usage-based pricing model, aligning cost with customer value and improving revenue predictability.
✅ Explored a vertical expansion into medical, running experiments to assess feasibility and uncover key learnings that informed future market focus.
✅ Implemented an experimentation framework for pricing, packaging, and revenue expansion, enabling ongoing data-driven optimizations.

While at Panoramic, I joined Product School as a part-time instructor to teach aspiring product managers foundational data analytics skills. Product School is a bootcamp led by working product managers, designed to bridge the gap between theory and real-world application.

✅ Taught a cohort of five students the fundamentals of SQL, data visualization, and implementing machine learning models for product decision-making.
✅ Empowered non-technical professionals to confidently analyze data, draw insights, and make data-driven decisions.
✅ Reinforced my belief that anyone can be a data analyst, making analytics more accessible to product managers of all backgrounds.

Hired to build a B2B SaaS data platform from the ground up, transforming a Hollywood marketing agency into a no-code BI tool for marketers. Panoramic aimed to automate advertising reporting and optimize media spend using AI-driven analytics.

✅ Launched a 0→1 no-code analytics platform, integrating a data warehouse and real-time performance dashboard for marketers.
✅ Developed and deployed a machine learning model that optimized CPC (cost per click) by dynamically reallocating ad spend across marketing channels.
✅ Retrained a professional services team into a product support function, enabling a scalable, self-serve product experience.
✅ Drove measurable marketing performance improvements for Sony, Fox Studios, A24, Blumhouse, and more by automating insights and spend optimization.
✅ Aligned product strategy with industry trends, leveraging the shift of movie studios bringing marketing in-house.

Hired as PatientPop’s first product manager to scale its B2B SaaS platform for healthcare providers. PatientPop helps doctors and dentists grow their practices through online marketing, appointment scheduling, and reputation management. Led initiatives to automate workflows, improve patient acquisition, and optimize revenue operations.

✅ Reduced customer onboarding time by automating API integrations, streamlining practice setup.
✅ Launched 0→1 “Book on Yelp”, enabling direct appointment booking from Yelp profiles to increase new patient acquisition.
✅ Introduced SMS appointment reminders, reducing no-show rates and improving patient retention.
✅ Optimized the patient review request system, increasing review conversion rates and boosting local SEO performance for healthcare providers.
✅ Solved a major post-PMF revenue recognition challenge, ensuring accurate revenue tracking after deal closing.
✅ Improved web profile conversion rates, allowing patients to schedule appointments directly from provider profiles.

Hired as a Client Implementation Manager and quickly grew into Patexia’s first Product Manager, defining the product function from the ground up. Patexia is a crowdsourcing research platform for prior art discovery in patent litigation and corporate R&D, helping legal professionals and researchers uncover critical intellectual property insights.

✅ Established the product management function, collaborating with engineering, legal analysts, and clients to improve research workflows.
✅ Led product development for internal research tools, enhancing case discovery and prior art analysis.
✅ Gained hands-on experience in product strategy, stakeholder collaboration, and iterative development, laying the foundation for my product career.
✅ Launched my product management career, proving that even a legal-tech startup could be a training ground for building impactful products.

Andy Chu🇺🇸

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