United States

Product Design

Master of Arts (M.A.)

Angela Gorden

Principal Content Designer

Communication

Collaboration

Content research

Design systems

Adobe Illustrator

Figma

I designed onboarding content, developed content frameworks, and feature education.

Led UX workshops to build alignment and kickoff initiatives.

Wrote UX copy for a ridehail mobile app for self-driving cars. 

Developed content strategy to help set customer expectations and educate people on how the technology works.

Created email guidelines for communicating with customers.

Mentored and collaborated with content designers, product designers, and marketers.

Led writing strategy and delivered concise and engaging mobile and website content for clients including Amazon, Rocket Mortgage, and Philz Coffee. 

Collaborated with product designers, product managers, and strategists to create and iterate on e-commerce flows and for mobile and web UX.

Created brand voice and tone guidelines and content frameworks.

Presented options, rationale, and pitched recommendations to client stakeholders and executives.

I developed onboarding flows, user education, and content that moved our growth and activation metrics for Dropbox Paper. I also created UI copy and created frameworks for partner integrations like Dropbox for Slack, Zoom, and Trello.
- Conducted content and usability testing
- Developed style guidelines
- Mentored and supported other writers and product designers
- Conducted interviews and hired for the Dropbox design team

Wrote UI copy to improve navigation and growth metrics. Improved consistency, voice and tone, and release notes in the app store.
- Onboarding copy, user education, and upsell prompts.
- Collaborated with designers, product managers, and marketing writers.

I designed search flows, improved content hierarchy, and wrote microcopy for the research library website:
- Microcopy and product descriptions
- Usability studies, Google analytics, surveys, interviews, and contextual inquiry 
- Wireframes and mockups
- Editorial content for blog

- Conducted market research for more than 50 cognitive behavioral and psychology books 
- Envisioned, pitched, and contracted book acquisitions 
- Produced instructional materials to guide and coach authors on how to improve  book manuscripts and appeal to target audiences

Angela Gorden🇺🇸

About Angela Gorden

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