

Director, UX - Digital Banking at Coast Capital Savings
Director, UX - Digital Banking at Coast Capital Savings
Hi, my name is Anindita but you can call me Nita!
I have almost 20 years of experience in design, and work in a leadership capacity. In my current role at Coast Capital Savings, I lead the banking experience for over 300,000 active consumers across web and apps, in a personal, business and commercial context. I am passionate about driving advocacy for accessible and inclusive experiences as the Chair of the DisAbility @Coast ERG and a member of the EDI council.
I have a proven track record of building, scaling, and managing multi-disciplinary teams and delivering best-in-class experiences. I have worked across several brands, products and teams and cultivated expertise in creating a centre of excellence, crafting methodology and process, and scaling them for large teams. Some of these brands include Best Buy, Nike, Target, Glaxosmithkline.
As a leader, I aspire to set up my team for success and excel at bringing together distributed teams towards a united purpose. I have coached teams of designers and researchers of up to 200 people strong, in countries across the globe. I love seeing my people grow and scale new heights and grow into new shoes. It is the part of my job I find most fulfilling. I'm here to help anyone trying to find their voice in design, no matter your discipline of choice. Specific things I can help with - communication upwards and downwards, curating presentations and storytelling and navigating priorities and managing stakeholders.
âAnindita was very helpful and generous in sharing her knowledge while I was preparing for an interview. She shared her past experiences and real project examples, which helped me better understand the role and what to expect. Her insights made things much clearer, and I really appreciated her support!â
âAnindita (Dita) is a deeply insightful, detail-oriented, and pragmatic mentor. She came to our session well prepared, having reviewed my case study and LinkedIn profile before our call. She provided me with tactical mentorship around hiring and case studies that helped me reframe my strengths and how to position my initial work to hiring managers.â
âtalking to Anindita is really insightful! She can point out my problem effectively by reviewing my portfolio and asking me questions. I learn a lot on how to prepare my interview better after talking to her. Really recommend to talk and learn from Anindita!â