United States

Technical Product Management

Ankita Mehta Shodhan

Global Product Lead - Developers & API

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Brand strategy

Market research

Marketing strategy

Product roadmap

Salesforce

Canva

ChatGPT

GitHub

Google Data Studio

Java

JavaScript

PowerBI

Node.js

● Led Developers and API strategy, contributing $xx.xxB+ API-enabled revenue (107.4% YoY growth) in the last 3 years.
● Managed a global team of 6 to drive GTM and product strategy, launching key initiatives and aligning API strategy with XFN teams including Product, Partnership, Sales, Engineering, Legal, Data Science, and Marketing.
● Activated xxxK+ advertisers and xxK creators, securing $xxB+ API-managed revenue from top clients (Fortune 100).
● Led high-impact API integrations, aligning with TikTok’s Global Monetization Vision 2025 and expanding TikTok’s ecosystem.
● Optimized developer experience by streamlining API onboarding and documentation, reducing time-to-first success, improving retention, and driving 8.7% CSAT growth (82.8% positivity) and 9% documentation satisfaction growth (84% positivity rate) in H2’24.
● Evangelized API capabilities via 42+ executive leadership meetings, 90+ industry training sessions, and global industry summits (TikTok World, Supermetrics, Meltwater), increasing API education and adoption to xK (+28% PoP) revenue-generating developers.
● Led API-first product development, expanding API portfolio to 6+ large-scale offerings and 1 developer plugin, integrating with top ad-tech and mar-tech platforms (Sprinklr, Smartly, Publicis, Dentsu, Shopify), increasing API accessibility for global advertisers.

● Led the go-to-market strategy, orchestrated global product marketing, spearheaded strategic initiatives, drove API activation and
adoption, surpassing revenue goals, and directly contributed x.xxB in API-enabled revenue. Activated xxxK+ advertisers (average PoP growth of xxx%),
● Representing the voice of the customer, gathering and analyzing developer feedback to source xxx+ product requests through inbound research and direct feedback sessions, informing decisions, product strategy, and roadmaps for 5 new large-scale and 4 existing APIs, showcasing a deep understanding of delivering business value.
● Developed and scaled Organic API offerings from ground zero, leading to 586.94% YoY growth, increasing developer engagement, and optimizing TikTok’s ROI2 strategy. As interim Product Manager and Partner Manager, led alpha-to-GA launches of Organic and Creator APIs, integrating AI/ML solutions used by 60% of the Top 100 TikTok advertisers including Netflix, Amazon, Universal Pictures.
● Developed self-service API tools and documentation frameworks, enabling scalable developer adoption and automation, reducing operational tasks by 8+ hours/week, and accelerating developer onboarding by 4x.
● Produced high-quality internal and external collateral, resulting in a 1650% increase in active developers since onboarding.
● Awards: Q2’23 Star of Monetisation Product Operations Award, recognized as “MVP of the XFN team” for exceptional impact.

Referral link: https://job.toutiao.com/s/Ak1XtGW

• Working cross-functionally with Engineering, Implementation, and Customer Success teams across the globe (US, Germany) to gather and prioritize requirements, and ship great features to aid R&D scientists to develop and manage their scientific development.
• Creating and maintaining the solution vision, roadmap, and backlog of work through the project’s lifecycle.
• Establishing and monitoring KPIs -  synthesizing insights by analyzing data and metrics to build better product features.
• Researching, prototyping, and collecting user feedback on ideas in order to deliver empathy-driven features.
• Improving UX through increased user feedback collection, frequent iterations to customer needs, and beta testing.

I joined Sprinklr during its initial phase as a startup (< 50 R&D team) and have led multiple projects for it to grow into a unicorn company (> 800 R&D team).

• Leading product vision, strategy, development, and execution for delivering a holistic digital experience for the world’s largest brands (75 of the world's 100 most valuable brands - like Nike, Microsoft, and McDonald's) to do marketing, advertising, care, sales, research, and commerce across 23 social channels, 11 messaging channels, chat, SMS, and email – all on one integrated platform.
• Working closely with UX Designers, Developers to build enterprise-grade solution integrations with over 30 business applications such as Salesforce CRM, Microsoft Dynamics, Oracle, Google, ServiceNow, and many more. https://www.sprinklr.com/apps/.
• Interfacing with customer engagements across the globe (US, EMEA, APAC) and providing customer-facing teams with necessary technical product support to define and prioritize new user experiences. 
• Developed the product integration roadmap to meet business objectives and build consensus on prioritization which drives product execution.
• Understanding customer needs, researching competitive product offerings to identify ways to differentiate the product.
• Work with the design to research, prototype, and collect user feedback on ideas in order to deliver empathy-driven products.

The United Women in Business (UWIB) is a 501(c)(3) non-profit organization devoted to the professional and personal development and education of women across all industries. 

UWIB serves members through educational programming and professional development events, philanthropy opportunities, and special membership events in order to help members excel in their own careers, make lasting connections, and inspire others.

Volunteered in managing local networking events.

● Acting as a bridge between User Experience Designers, Engineers, Marketing, and Sales team, to build out isomorphic applications using React, Redux/Alt - Flux.

● Started using modern front-end workflows such as test driven development, responsive web design, SEO friendly, A/B testing, automation through npm scripts/gulp, BEM implementation using Sass and version control with Git.

● Created the CSS and Sass style guidelines for Sprinklr.

● Experience in mentoring employees to implement important projects and guiding them till its completion

Sprinklr while giving you the feel of a startup makes you work for a common purpose to build the world's best enterprise software solution. I am glad to be a part of a team that thousands of knowledge workers from Fortune 500 companies, use everyday to create and manage their social media content. Apart from gaining domain knowledge in front-end development, I am exposed to working in a innovative yet very time bound culture. I have developed a better sense of visual designing and given the opportunity to look at User Interaction more closely.

● Led a team of 6 engineers and designers in the development of Planner application being popularly used by clients like Nike, Disney, Apple, Dell, McDonald’s and 46% of Fortune 50 companies.

● Worked in over 6 different social engagement and management products such as Ads Reporting, Benchmarking, Reporting Insights, Content Marketing, Collaboration, Pulse (SXSW) which were built using Backbone, RequireJS, and Pusher. The interactive charts and visualizations were made using D3.js, Highcharts, and Google Charts.

Worked as a developer and research scholar to build text-free medical information based interface for illiterate user/patients in the village Ganiyari, Chattisgarh. The interface was developed using Sencha Touch 2, a HTML5 mobile application framework. Part of the project from the initial phase of gathering User Stories, doing Literature Reviews, Contextual Modeling, Prototyping the application for iOS/Android, doing Design iterations and completing it with Usability Testing.
Application : https://github.com/Raxa/patient-facing

The internship involved working with the NGO to analyze the functioning of the Self Help Groups   (SHGs) in the villages in Udaipur District. We analyzed the four step functioning model of the SHGs and suggested them few suggestions to make the SHGs more powerful.

Worked for 2 weeks, studying Optical Fiber Manufacturing and its transmission Process.  Also got hands on experience with testing of various Telecommunication products.

Ankita Mehta Shodhan🇺🇸

About Ankita Mehta Shodhan

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