Cyprus

Creative writing

Social media writing

Digital Marketing

Content Marketing

Community Management

Project Management

Content Strategy

Harvard Business School Online

Bachelor's degree

Anna Demochkina

Content Marketing Manager in SEO

Social media marketing

SEO Writing

Public Speaking

Collaboration

Problem-solving

Time management

Empathy

Team player

Presentation skills

Leadership

Project management

Content creation

Content editing

Content research

Content strategy

LinkedIn writing

Market research

SurveyMonkey

Tiktok

Trello

Twitter Ads

Typeform

WordPress

Ahref

ChatGPT

Facebook Ads

Figma

Google Ads

Instagram Ads

Jira

LinkedIn Ads

Mailchimp

Miro

Notion

Confluence

Google Analytics

SEMrush

🔸 Built social media strategy and increased impressions (up to 50%), engagement (up to 23%) and post link clicks (up to 23%) on Facebook, Instagram, LinkedIn and Twitter by creating a content calendar from scratch, controlling timelines and collaborating with PR, design and development teams.
🔸 Produced new content formats and updated a visual style: Reels, meme assets, team stories, tips and recommendations. 
🔸 Organized photo and video shoots and collaborated with photographers in Cyprus and Armenia.

🔸 Organised and edited shoots with Russian celebrities and bloggers, resulting in 9 Instagram videos with a reach of up to 227 702 users and 1 YouTube ASMR video with more than 115 000 views.

🔸 Led a team of three outsourced writers. Together we produced about 110 texts for Yandex’s key social media platforms, with a total audience of 2 446 000 followers every month. There are short news, lists, product reviews, long read, video scripts, tutorials.

🔸 Increased the number of followers on Alice's (a voice assistant software) Instagram account from 125 to 72 000 people (in less than 2 years), by creating more than 400 pieces of content such as posts, lists, tutorials, long reads, Instagram Stories with an ER of up to 8% and reach of up to 120 000 users through organic promotions and 1 000 000 users through paid promotions.

🔸 Produced more than 20 press releases, announcements and product descriptions about launching new stores by adapting texts in English and cooperating with PR team.

🔸 Prepared the General Director's speech for the grand opening of a new store in Moscow by adapting brand's texts in English and coordinating with PR team.

🔸 Improved and developed content under tight deadlines.

🔸 Increased the quality and reach of posts by 30% on the Acuvue Instagram account by writing posts in a variety of styles and bloggers' integrations.

🔸 Produced up to 20 multi-language articles and SM posts, with thousands of impressions every month for clients such as PepsiCo, TEVA, Bell's, Umalat.

🔸 Improved content for IKEA's Russia social media platforms by developing tone-of-voice.

🔸 Designed and proofread up to 3 proposal suggestions (70+ pages) every week, resulting in more than 5 new projects (advertising campaign, social media content, bloggers integrations).

🔸 Improved a microcopy of the landing page of a volunteer project Greenwire (more than 17 000 symbols) including buttons and menu copy, error messages, alerts, security notes, terms and conditions, optimising user experience and producing a clear and concise interface with a friendly tone-of-voice. 

🔸 Developed an interface by cooperating with product, marketing and design teams. 

🔸 Proofread and conducted editorial corrections before launching a new landing page.

marka is a production company that created and delivered exhibitions and public art, city festivals, and social projects. It is based on the world-famous visual artist, curator, and theatre director Fyodor Pavlov-Andreevich. 

🔸 Handled full production circle by creating different types of content and coordinating with design and management teams.

🔸 Produced content for landing pages, explications, SM posts and booklets for cultural events such as Lexus Hybrid Art (12 000+ visitors), Visa Art Weekend (1000+ guests), Night at the Museum (500+ events all over Moscow)

🔸 Designed proposals for clients and presented them, resulting in more than 10 new projects.

Anna Demochkina🇨🇾