Spain

UX Design

UI/ Visual Design

Content Design

Product Design

Customer Experience (CX)

Bachelor's degree

Anna Ryzhenko

Product Designer

Portfolio

Usability Testing

Typography

Tone consistency

Quantitative research

Product strategy

Prototyping

Qualitative research

Empathy

Team player

Presentation skills

2D Animation

3D Animation

Accessibility

Brand positioning

Brand strategy

Branding

Content creation

Content research

Design systems

Human computer interaction

Illustration

Market research

Video editing

User research

Product roadmap

Tableau

Trello

Vimeo

Youtube

Zeplin

Adobe Illustrator

Adobe Photoshop

Asana

Blender

Canva

ChatGPT

Facebook Ads

Figma

Framer

GitHub

HTML

Instagram Ads

InVision

JavaScript

Jira

Maze

Miro

Notion

Adobe Creative Suite

Adobe After Effects

Confluence

GitLab

Google Analytics

Sketch

Boksi is the platform that boosts sales with influencer marketing and converting
user-generated content. 

• Leading the direction of creating a web platform design B2B2C at Boksi, playing a critical role in improving the platform’s usability and driving business growth.

• Developed a comprehensive design system from the ground up, implementing reusable UI components that accelerated time to market by 50% and enhanced team collaboration.

• Conducted in-depth user research, including interviews with key user groups, to gather feedback and rework critical user flows on the platform. This redesign resulted in improved user experiences and streamlined platform navigation.

• Designed and implemented an AI-powered campaign briefing tool in short period of time (1 week) that reduced customer input time, boosted user engagement, and increased subscription conversion rates by enhancing the overall value proposition.

• Introduced essential search tools that optimized platform navigation, reduced premium subscription customer input time, and increased overall customer satisfaction. This tool also became our key-selling factor.

• Leading design updates that aligned with the company’s evolving business strategy, ensuring that the platform's visual and functional design met new business goals. 

• Refreshed Boksi brand materials, build a strong and recognizable style that helped Boksi to stand out from the crowd. This included 3d materials, brand visual guidelines, merch, branded materials like decks, visuals, social media templates, etc. This has led to an increase in credibility in the brand from both companies and creators/influencers.

Freska, voted one of the hottest tech start-ups in Finland, is an online home services company currently disrupting the traditional home cleaning industry in the Nordics. 

• Designed and redesigned the entire scenarios of the app. Conceptualised all product improvements on the basis of metrics and research.

• Developed and maintained a comprehensive design system that ensured consistency and scalability, resulting in improved usability and a seamless user experience across the product.

• Collaborated closely with cross-functional teams, which included product managers, engineers, and stakeholders to to ensure the validation of layouts and the successfully integration of design solutions.

• Conducted user research and facilitated user testing sessions, gathering valuable insights to inform product iterations and validate hypotheses.

• Increased conversions in C1, C2, and other funnels, leading to higher Lifetime Value (LTV) and Customer Satisfaction Index (CSI) of the product.

• Designed some of the marketing materials, effectively enhancing the overall brand recognition and loyalty.

FYVE is a property management company, with an advanced ecosystem of digital products, including both mobile and web applications for homeowners, tenants and investors, which allow up to 100% of property contracts to be carried online.

• Spearheaded the development and launch of MVPs for 4 innovative products, successfully acquiring the first 1,000 users and demonstrating exceptional project management skills.

• Pioneered product design efforts that transformed startup potential into tangible success, leading to Series A.

• Led cross-functional teams to develop and launch products in 10 new US states, increasing market presence by 25% within the first quarter.

• Conducted diverse usability testing, analyzing user behavior using quantitative and qualitative research, driving data-driven design decisions, and achieving a 37% increase in conversion rates, highlighting analytical and UX design skills.

• Created a comprehensive design system and seamlessly integrated brand principles into the product ecosystem, showcasing design expertise and ensuring a unified user experience.

Local kitchen (Кухня на районе) is a unique foodtech company, the fastest and biggest delivery of on-demand prepared food in Russia.

• Improved Usability: Enhanced the system's usability, enabling intuitive navigation and efficient access to data and analysis tools, resulting in a heightened overall user experience and satisfaction through UX design and usability expertise.

• Established Design Consistency: Implemented a cohesive design system, elevating the system's aesthetics and aligning it with the company's brand identity, showcasing proficiency in design principles and brand alignment.

• Optimized Data Analysis: Redesigned data visualizations, facilitating more effective user interaction with data, leading to faster insights and informed decision-making, leveraging data visualization expertise.

• Designed captivating landing pages to support promotional campaigns and collaborations, effectively enhancing the overall brand recognition and loyalty.

• Elevated Brand Recognition: Crafted engaging landing pages to bolster promotional efforts and collaborations, enhancing brand visibility and loyalty, utilizing design and marketing skills effectively.

• Developed low and high fidelity prototypes for mobile apps and websites, enhancing user experiences and driving design innovation.

• Produced visually captivating graphics and illustrations that effectively communicated brand messages and enhanced brand identities.

• Effectively presented design concepts and ideas to colleagues and clients, receiving positive feedback and securing project approvals.

• Analyzed design briefs and accurately determined client requirements, ensuring efficient project execution and successful deliverables.

• Developed mobile interfaces, longreads, websites, illustrations, branding, and packaging as a freelance designer.

• Expanded expertise and built a diverse portfolio through self-employment.

Anna Ryzhenko🇪🇸