Cyprus

Branding

Branding and Identity Design

Content Design

Customer Experience (CX)

Creative writing

Copywriting

Content Marketing

Community Management

Product Marketing

Project Management

Content Strategy

Bachelor's degree

Copywriting&Art direction

Anna Tishkevich

Marketing Director

Public Speaking

Product strategy

Communication

Problem-solving

Critical-thinking

Team player

Presentation skills

Leadership

Project management

Analytical skills

Brand positioning

Brand strategy

Campaign execution & analysis

Community management

Content creation

Content pipeline

Content research

Content strategy

Email marketing

Influencer marketing

Market research

Marketing strategy

User research

Tableau

ChatGPT

Mailchimp

Miro

Confluence

I lead brand strategy, product positioning, and go-to-market execution for Clevetura — a consumer electronics startup behind the world’s first keyboards with the touchpad integrated right on keys. TouchOnKeys® technology reimagines the keyboard as a seamless control surface, replacing traditional input devices, and enabling fluid, minimalist workflows. I focus on launching category-defining products, crafting narratives that resonate with early adopters, and driving growth through community, content, and unconventional marketing strategies.

●	Build up the publishing content department from scratch
●	Develop the UFL's content strategy over social media, website and newsletters
●	Develop and maintain a content marketing calendar scheduling all aspects of the creation and delivery of content 
●	Set up the production process and oversee a content production team's creation and management of content for the UFL's social media, website and newsletters
●	Curate and manage the daily activities of a content team composed of writers, graphic designers, video editors, and others

●	Successfully developed and executed comprehensive brand strategy for the UFL title, resulting in a 25% increase in brand visibility and engagement within a year.
●	Led a team of marketing specialists, fostering collaboration and achieving key milestones ahead of schedule.
●	Implemented data-driven market research and competitor analysis, identifying emerging trends and consumer preferences to inform targeted marketing campaigns.
●	Created, executed innovative marketing initiatives, monitored  performance and analyzed key metrics, resulting in a 30% growth in social media following and a 15% increase in website traffic.
●	Collaborated with cross-functional teams, including game developers and artists, to ensure brand consistency and alignment with product vision.

●	Developed and executed brands communication strategy across various platforms (digital, offline, PR, e-sport events, etc.) on different markets (EU, NA, CIS, APAC) 
●	Developed brand platform and launched new IP Caliber on CIS and EU markets 
●	Developed brand platform and launched new IP Pagan Online on EU, NA, APAC markets  Key achievements 
●	Led the highest performing campaign in 2018 to launch World of Tanks Blitz on NA market that increased the downloads in Google and App Store by 40% 
●	Led the most performing retention campaign for World of Tanks PC that engaged 1.58M players and increased session length by 14%

Anna Tishkevich🇨🇾

About Anna Tishkevich

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