Anna Velcheva🇮🇩

About Anna Velcheva

Senior Product Designer at Uptech

I’m a senior product designer with 8+ years of experience working with startups and product teams. I focus on the intersection of business goals and user experience — where design actually drives results.

I’ve helped teams move from vague ideas to clear product direction, align design with business strategy, and improve how decisions are made across product, design, and engineering.

For founders & teams: • Define and structure your design process from scratch • Audit your product and identify growth & UX gaps • Align product decisions with business goals • Improve conversion, onboarding, and user flows • Bring clarity to early-stage or messy products • Advise on brand direction as part of product experience

For designers (junior → mid): • Portfolio and case study reviews (with real hiring perspective) • Career growth strategy and positioning • UX/UI and product thinking development • Feedback on real projects and workflows • How to communicate and influence stakeholders

Expertise

What mentees say

“I had an incredible session with Anna, who provided detailed feedback on my case study. Her amazing communication and subject knowledge made complex concepts easy to understand. She motivated me with practical examples and expertly solved my questions, truly exceeding my expectations. I highly recommend booking a session with Anna for anyone looking for insightful”