Denmark

Anne Chan

Digital design strategist

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Manage team expectations and get the most out of your meetings.

Running effective meetings

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Building and optimising Ørsted’s digital products through user-centric research, data-led decisions, innovation and design,​ to build the world’s leading climate action brand. 
- Coordinated & prioritised development across the full web portfolio, inc. website launches, in SAFe framework.
- Collaborated with other specialists (SEO, Analysts, Copywriters, etc.) to continuously monitor performance and increase conversions on websites.
- Identify & led on qualitative research opportunities to validate design decisions with user feedback.
- Facilitated monthly performance meetings with global stakeholders and led a global web community with quarterly sessions to share best practice, showcase opportunity and encourage transparency. 
- Led large scale programmes of work; Careers optimisation - job advert redesign delivering improved UX for the approximate 300k job seekers visiting Ørsted.com annually.
- Led on digital governance initiative, bringing harmony to a complex portfolio of web operations.

As a CPHUX member, I volunteered my time to help the team to introduce a B2B marketing strategy to profitably position a new ‘Job board’ feature to promote UX talent to organisations in Denmark.

Constructed a shared vision for UX across the employee experience and created alignment amongst team to execute vision. Leading experience design across digital channels to position Louis Nielsen/Specsavers as the employer of choice in the optical retail sector in five markets in the Northern Europe Region, whilst aligning with a global employer brand. Collaborating with HR, Recruitment, L&D and all other functions across the moments that matter by supporting the development, execution and optmisation of an employee brand strategy. 

Key achievements:
- Launched, managed and optimised six career websites in five countries and six languages, supported by a cohesive digital strategy.
- Leading omni-channel content strategy; crafting user-focused copy (SoMe posts, web page, long-form, micro-copy and SEO) that showcased the authentic voice of Louis Nielsen/Specsavers employees, amplified to build awareness, spark interest and create engaging, actionable, experiences with the brand. 
- Developing and training on ToV, style guide, branded templates etc.
- Drive optimisation and standardisation of OPS employee process with global alignment. 
- Managed social media across five-markets. Launched and managed LinkedIn Company Page.
- Designed and set in place digital governance and design principles to support a consistent experience for the global employer brand proposition through employee life-cycle.
- Consulted on UX design for an online professional optometry community.

Volunteer position taking shortly after arriving in Denmark, in the UN-City Gift Shop. Main duties were assisting customers, sales, supervising junior volunteers whilst gaining insights into Danish culture, language and multicultural environment.

Implementing digital transformation initiatives at scale.
- Assigned to the British Army & Ministry of Defence (MoD) ‘Recruiting Partnering Project’ reforming the entire soldier recruitment process.
- Evaluated insights across the end-to-end recruitment experience, applying Service Design techniques to identify opportunities to enhance the experience whilst reducing cost.

Led a team of multi-disciplinary designers, working with the Corporate Leadership Team to deliver the UK Government ‘Digital by Default’ initiative by designing data-led, inclusive, service delivery models enabled by technology. Supporting Services to build capability and driving change management activities to secure buy-in at all levels. Responsible for the design and scale of the function, partnering closely with Leadership and Recruiting on headcount budgeting and forecasting to the value of £500k.

Key achievements 
- Applying HCD, agile and design thinking to redefine the CX across public services by optimising operation models and shifting the internal culture and mindset through change management initiatives.
- Led the Digital and Design Team, managing the operational performance of all the Council's marketing needs and responsible for management of outsourced Design Print contract. Transformed operational processes to satisfy all design requirements across the Council, ensuring every brief was locked in to a user need and aligned with the corporate brand.
- Brand Gatekeeper; entry point for all third parties to access brand assets.
- Responsible for scoping, planning, forecasting and the quality of an outsourced contracted service for digital delivery, reviewing performance through PIs/KPIs whilst supporting Council Services to achieve operational excellence.
- I established the Digital Steering Group to drive understanding, collaboration and consistency in digital activity across the organisation by creating governance frameworks to support the Council's strategic ambition to become 'Digital by Default'.
- Building an active, digitally enabled employee culture; establishing user-groups (external and internal) to support iterative optimisation and design.
- Awarded top score by SOCITM for experience design at www.westsussex.gov.uk.
- Designed task based employee portal (SharePoint, SAP); delivering personalised experience for 5,000+ employees.

Led a team of multi-disciplinary designers
Team Lead to 5 specialists; 2 Content Designers and 3 Web Editors. My focus was producing, improving and iterating digital content, plus identifying opportunities for digital transformation, for a range of stakeholders, across the Council's full digital domain (main public website plus a series of satellite websites).

Key achievements
- Created content solutions promoting Public Services in order to create revenue generating opportunities.
- Developed, migrated and launched three transactional websites using agile methodology, in eight months, applying UCD approach and top-task IA. Included full tender process to procure a new CMS.
- Led a 30+ cross-functional group of content writers and SMEs across the business.
- Created digital standards to ensure content was presented consistently with accessibility, usability etc. which were embedded as ways of working.

Key achievements
* Intranet Manager/Product Owner; UX design; product research/definition/vision/roadmap, workshop facilitation, user story creation, stakeholder management, stakeholder interviews, focus groups, etc. 
* Tasked with building a new digital function within the newly created Customer Service Group (where I was subsequently promoted - see above).
* Supported an internal communication strategy, creating organisational and cultural change towards a new digital priority for the Council.

Working out of the Corporate Communications Team, supporting all comms and PR activity across the council.

Anne Chan🇩🇰