Anne-Claire Costes🇨🇭
CMO and Ex Co Member at BE WTR
About Anne-Claire Costes
CMO and Ex Co Member at BE WTR
Fractional CMO & Business Strategist | Growth, Brand & Transformation
Marketing and General Management executive with broad, cross-sector experience — beauty, med-tech, audio, food & beverage, hospitality, and luxury — across multinationals, PE-backed companies, family businesses, and scale-ups, in both B2C and B2B models. Strong commercial acumen: go-to-market strategy, joint business plans, and P&L ownership.
My expertise rests on four pillars: Business Growth & Transformation — Driving performance from a full business and P&L perspective, not just marketing metrics.
Brand Building & Innovation — Deep experience in brand launches, positioning and repositioning, and building complete marketing ecosystems (media, digital, sustainability), with strong innovation expertise.
People & High-Performing Teams — A genuine passion for building, developing, and scaling teams that perform at the highest level.
M&A & Integration — Direct involvement in 3 M&A transactions, with hands-on experience transitioning business, culture, and processes through change.