Taiwan

UX Design

Product Design

UX Research

B.A. of Arts

Anniie Lee

Product Designer

Medium

Quantitative research

Qualitative research

Problem-solving

Time management

Figma

Notion

FunNow is an instant lifestyle booking APP and is now available in Hong Kong, Tokyo, Kuala Lumpur and Bangkok.
　
► Ideation with product managers, designers and engineers to form hypotheses for experimentation across the customer-facing funnel to drive customer and business value.
► Updated search and collection functionalities, significantly enhancing user experience and receiving high customer satisfaction scores.
► Conducted regular user interviews, compiling insights into perspective reports and sharing them with departments to fulfill customer needs.
► Assisted in integrating the designs of different sub-brands within the company.
► Held workshops to establish team metrics, promote cross-departmental collaboration and creative ideation.

GRASS is a dating APP designed for people who love outdoor activities.
　
► Collaborated with project managers to conceive and iterate designs for paid conversion rate experiments, resulting in improved product performance.
► Contributed to team adjustments of business goals and applied these objectives to design, successfully identifying new opportunities for paid conversions, resulting in increased revenue.
► Established design guidelines, promoting product consistency and facilitating smoother communication both internally and externally.
► Designed and developed a popular dating app that was selected as a featured app by the Apple App Store, resulting in a developer interview.
► Led design projects in collaboration with students from industry partnerships, successfully delivering high-quality design solutions.

Statementdog is an investment and analysis data-providing platform. Currently, the number of members has exceeded 800,000 and the data resource covered Taiwan and US stock.
　
► Conducted user research using various methods and built insight reports to provide product strategies for stakeholders.
► Designed experiments to optimize the AARRR metrics and increase user engagement and revenue.
► Owned the cross-device design process and validated new product features through wireframes, user flow diagrams, and prototypes to improve the user experience.
► Established the design system of Statementdog for a consistent visual language and better collaboration with developers.
► Contributed to designing marketing materials and campaign websites, refining design concepts to meet business objectives.

ThunderCore is dedicated to the research and development of blockchain and uses a large-scale consensus mechanism to create fast, safe, and highly scalable.

► Led UI/UX design for Thunder Core, a decentralized wallet app, overseeing end-to-end user-centered design process from ideation to launch.
► Assisted US team in designing DApps and campaign websites, ensuring brand alignment and user experience consistency.
► Collaborated with product team to create user personas and journey maps for Indian market, informed by user research.

Anniie Lee🇹🇼