

Director, Solutions at VideoAmp / New York University
Director, Solutions at VideoAmp / New York University
Hi there, I'm an accomplished marketing and analytics leader with a demonstrated track record of leveraging data-driven strategies to optimize marketing performance and achieve robust growth objectives. Currently, I work at VideoAmp, as Director, Solutions. I graduated from NYU SPS with a MS in Integrated Marketing, and have a Bachelor's Degree in English Literature with a minor in Finance from Sichuan International Studies University, China.
I have been in measurement, analytics, and media optimization for a decade. My career started in digital analytics in Pfizer & WPP MediaCom Agency, then I moved into Marketing Mix Modeling and Multi-touch Attribution, working at Neustar (now part of Transunion). Having experienced some challenges with implementing measurement, then I joined Elsy to focus on media optimization, now part of VideoAmp.
I look forward to connecting with you!