

Product Marketer & Marketing Technology Lead at Government Technology Agency of Singapore (GovTech)
Product Marketer & Marketing Technology Lead at Government Technology Agency of Singapore (GovTech)
Currently at GovTech, I pivoted from film & content marketing to leading the implementation of GovTech’s marketing technology stack and planning the use of first-party data for marketing.
My other portfolio focuses on driving product analytics, user acquisitions and engagements through marketing for one of the 5 key Smart Nation strategic projects - LifeSG, a mobile app, which helps citizens simplify their interactions with the government by bundling services & information into one single platform.
In my free time, I help startups set up their digital marketing infrastructure and strategise their marketing efforts.
“I truly enjoyed the session with Ansen - he is open to sharing his experiences both his challenges and successes. Walked away with more than just insights on how I can progress with my career but made a friend as well. Thank you so much, Ansen~”
“After a session with Ansen, I had brief idea on how I should plan my marketing career and how to build a career portfolio for long-term career goals. Besides, Ansen provided some advises on the marketing objective for the company that I am working in. I’d like to thank you for the difference you’ve made in my career.”
“My chat with Ansen was casual yet insightful. He shared great tips on career growth such as carving out a niche and putting yourself out there to senior stakeholders for increased visibility. We spoke about how to leverage the training budget, what's it like working in the private vs public sector and our respective teams and projects.”