Sweden

UX Design

Service Design

Product Design

Business Development

Interaction Design

UX Testing

UX Research

Master’s Degree

Anshula Kumar

Senior Experience Design Consultant

Medium

Usability Testing

Quantitative research

Product strategy

Prototyping

Qualitative research

Communication

Problem-solving

Critical-thinking

Empathy

Leadership

Analytical skills

Accessibility

Optimizely

UserTesting

Figma

Miro

Adobe Creative Suite

UserZoom

* Led UX strategy and execution for a global B2B SaaS platform, enhancing security monitoring and operational efficiency for international teams.
* Redesigned alert systems with priority cues, reducing reporting errors by 40% and accelerating response times to security threats.
* Partnered with engineers & designers to establish a scalable, component-based design
* Engineered a timezone-aware reporting system with context-driven alerts, minimizing information overload and reducing missed reports for global teams.
* Designed role-based dashboards with dynamic alerts, improving situational awareness and reducing cognitive load for security professionals.
- Partnered with engineers and designers in the development of new design systems, building scalable, component-based architectures for enhanced user experiences.

* Redesigned the candidate shortlist and insights flow, improving recruiter efficiency by 27%.
* Introduced discovery and prioritisation frameworks that reduced iteration cycles by ~30% and informed two key roadmap initiatives.
* Collaborated with psychologists and data scientists to improve the assessment process, increasing insight adoption and reducing friction for hiring managers.

* Actively involved in pre-sales, skillfully crafting persuasive responses to RFPs and effectively 
  communicating the value of UX design in potential projects.

* Led and managed cross-functional design teams across various regions, fostering a collaborative and innovative work culture.

* Collaborated with senior stakeholders to ensure alignment between UX strategies and business objectives, enhancing overall project outcomes.

* Played a pivotal role in the development and refinement of UX offerings, contributing to the expansion 
  and diversification of the company’s service portfolio in the realm of user experience design. 

* Collaborated with clients like SAAB to reimagine their Virtual Data Centre management webpage, implementing UX redesign strategies to streamline tasks, improve navigation, enhance visual clarity, and ensure WCAG compliance.

*Experienced in leading diverse design teams across multiple geographies, fostering an inclusive and collaborative work environment that encourages innovation and creativity.

* Developed and launched the 'Locate in Store' feature, which enhanced the customer experience by allowing users to check product availability in real-time, contributing to increased in-store traffic and sales.

* Led the integration of online shopping with physical store experiences, enabling features like "My H&M Store" that allowed customers to seamlessly transition between digital browsing and physical shopping.

* Introduced technology solutions for real-time inventory tracking that reduced inventory discrepancies and improved the accuracy of online product availability, decreasing customer frustration with stock-outs.

* Pioneered the development and integration of in-store navigation and digital mapping tools, enhancing product find-ability, boosting customer satisfaction, and increasing sales conversions.

* Comprehensively mapped customer journeys to identify pain points, optimising the shopping experience and strategically enhancing user-centric features across all channels.

* Applied agile research methods for user-centered design, leading to an increase in efficiency and quicker project turnarounds.

* Prioritised accessibility in design, ensuring WCAG compliance and achieving an improvement in product accessibility, showcasing a commitment to inclusivity.

* Initiated pre-sales activities by crafting compelling responses to 30+ RFPs annually, leading to a 
   substantial 20% rise in securing successful project acquisitions. Effectively communicated the crucial 
   impact of UX design on elevating user satisfaction and ensuring project success.

* Managed and led a team of junior designers, enhancing their skills through 15+ knowledge-sharing sessions and workshops annually.

* Advanced project quality through the systematic integration of ongoing feedback and collaborative 
  teamwork, quantifiably  exceeding established quality benchmarks. Simultaneously, provided impactful 
  mentorship to peers and adeptly managed the team, contributing to a more efficient project delivery 
  timeline.

* Provided mentorship to team members, improving project delivery timelines and overall team efficiency.

* Led a 15-member cross-functional team, achieving 25% faster completion across 5 major projects, 
  showcasing team management skills.

* Optimised user onboarding, increasing retention by 25% through user testing and feedback.

* Led the design  of Rebtel's money remittance service, addressing the
complexities inherent in cross-border financial transactions. This initiative catered to a
diverse user base, including both individual consumers (B2C) and business clients
(B2B).

* Designed and implemented a new mobile prepaid top-up feature, integrating with multiple global network providers. Conducted comprehensive user research and developed a modular UI, resulting in a 55% higher adoption rate and a 2% increase in LTV.

* Spearheaded the integration of a human-centered design approach into our agile workflows, initiating research-driven initiatives that enhanced product quality and deepened customer trust.

* Enhanced user onboarding process, boosting retention rates by 20%.

* Actively engaged with partner teams to solicit their feedback during design critiques, ensuring a collaborative and iterative improvement process.

* Collaborated with the product analyst on quantitative UX research to identify and resolve user issues based on key data insights.

* Conducted comprehensive user interviews and usability testing sessions to gather in-depth insights, driving iterative design improvements for enhanced user experiences.

* Envisioned and shaped Addressya's UX roadmap by strategically aligning three key design initiatives 
  with the company's long-term vision and business goals. Demonstrated a robust connection between 
  UX strategies and tangible business outcomes.

* Propelled 3 innovative product concepts, employing prototyping that led to a 40% faster stakeholder 
  approval process and a subsequent 35% increase in product development efficiency.

* Managed holistic UX projects, leading from ideation to implementation. Accomplished tasks like user 
  research, persona development, journey mapping, and delivered workflows, prototypes, and wireframes, 
 yielding a 25% improvement in project delivery efficiency.

1) AnEvent App- New Delhi, India, an app for hiring event services // Lead UX Designer
    Project details:This project is an app design for booking event entertainment. The project tries to 
    provide a solution for a user's anxieties while booking an entertainment service. The app takes care of 
    the on-boarding experience, navigation showing users the artists available and helping him find the 
    appropriate artist for his evening (for his times), post selection experience (booking experience, 
    payment etc.) and post performance experience (ratings, reviews etc.).
   
2) Delhi Culture App- New Delhi, India, an app for exploring the culture and traditions of Delhi // Product 
     Designer
     Project details: For any city to attract more tourists, the best way is to have a thorough, informative 
    mobile guide app, which the users could carry with them anywhere. This project is aimed at doing just 
    that. The idea behind this project was to create a mobile experience for tourists in Delhi that would 
    give them all the necessary information which would make their trip more convenient and easier.

* Redesigned Samtrygg's registration, reducing user drop-offs by 30% and increasing customer satisfaction by 16.5% through user-centric design.

* Collaborated with senior executives to align product development with strategic goals, accelerating feature market release.

* Overhauled visual design for registration and onboarding, enhancing user comprehension by 50% and improving visual consistency by 35%.

* Conducted 20+ user testing sessions, refining UX to boost user engagement and achieve a 25% increase in retention rates post-implementation.

* Applied advanced user research techniques to gather deep insights, driving the development of new user registration, which improved user engagement by 20%.

* Collaborated with renowned brands: Gurukool Kids.org, Freeuse, Digit Insurance, and Zomato .

* Employed a comprehensive approach: 
- Conducted in-depth analysis of each brand's unique challenges and objectives 
- Conducted meticulous user research to understand user needs and preferences 
- Applied advanced design principles to create compelling solutions 

* Worked closely with multifunctional teams to ensure alignment with brand requirements.

* Focused on enhancing overall user satisfaction and positively influencing brand perception.

* Gained experience in tailoring design strategies to various industries and user demographics Contributed to the achievements and growth of these distinguished organisations.

* Consulted with stakeholders on the user experience and responsive design tool of Weld.

* Conducted user research, usability tests, and statistical analysis.

* Built prototypes to conduct internal usability testing for qualitative analysis to iterate and rapidly adjust designs designs based on feedback.

Anshula Kumar🇸🇪

About Anshula Kumar

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