Singapore

Branding

Branding and Identity Design

Customer Experience (CX)

Digital Marketing

Growth Hacking

Content Strategy

Content Creation

Harvard University

ESSEC Business School

Anthony Chon Lane

Managing Director

Social media marketing

Partnership

Communication

Problem-solving

Critical-thinking

Leadership

Project management

Analytical skills

Brand positioning

Brand strategy

Campaign execution & analysis

Cloud computing

Conversion optimisation

Market research

Marketing strategy

Salesforce

SurveyMonkey

Tableau

Typeform

Unity

Unreal Engine

WordPress

Adobe XD

Canva

Figma

Framer

GitHub

Glassdoor

HTML

HubSpot

JavaScript

Lucidchart

Mailchimp

Miro

Notion

Adobe Creative Suite

Google Analytics

PowerBI

Sketch

Node.js

I led the Group Marketing function to build a purpose-driven brand and scale up the business.

Virtuos is one of the largest game developers in the world. Since 2004, we have provided high-quality games and art to top developers and publishers and are one of the most trusted partners in helping game creators make blockbuster games.

I led and drove university relations and employer branding activation across 14 countries in the East Asia & Japan zone.

I led global branding and marketing initiatives and delivered multi-channel tactical campaigns to enable recruitment and position Rio Tinto as an employer of choice. I also spent time championing employee advocacy and improving the end-to-end candidate experience.

I was responsible for providing brand advice and consultancy to all product groups and functions globally. I implemented the Group reputation program to strengthen Rio Tinto's positioning in innovation and sustainable development across top-tier markets.

I was hired by my alma mater to support the strategic development of a campus in Singapore. With a small team, I organized campaigns and high-profile events to promote cutting-edge programs and build the school's reputation in the region.

Chin Shijing

Marketing Executive

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