Argentina

Growth Product Management

Digital Marketing

Content Marketing

Event Marketing

Growth Hacking

Account-based Marketing (ABM)

Product Marketing

Master's Degree

Anton Krokhmalyuk

Chief Growth Officer

Facebook

Social media marketing

Public Speaking

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

Affiliate marketing

Blog writing

Brand positioning

Brand strategy

Branding

Community management

Content strategy

Email marketing

Influencer marketing

Budget management

Market research

Marketing strategy

Viral marketing

Video marketing

Twitter Ads

Vimeo

Youtube

Zapier

Adobe Photoshop

ChatGPT

Facebook Ads

Figma

Google Ads

HubSpot

Instagram Ads

LinkedIn Ads

Mailchimp

Adobe After Effects

SEMrush

Business intelligence

Campaign execution & analysis

Deal strategy

Event organisation

Partnership

Product strategy

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Responsible for revenue and subscriber growth in Yandex Plus (analogous to Amazon Prime in the US), including Yandex Music, Kinopoisk, and Yandex Afisha. 

★ Played a critical role in bringing annual revenue growth from $60M to $460M, and subscriber growth from 4M to 22M subs.

— Led a team of 60 specialists in user acquisition, retention, and monetization.
— Launched and scaled acquisition channels: Meta, Google Ads, Tik Tok, Apple Search Ads, Yandex Direct, Ad networks, influencers, and partnerships.
— Retained millions of paying subs by building infrastructure, a process for experimentation, and ran 80+ experiments to reduce voluntary, involuntary, and in-app churn. 
— Doubled ARPPU by running 50+ pricing experiments, improving billing efficiency, increasing sales of paid options to subscribers, and increasing the share of more expensive plans. 
— Launched new product features to retain subscribers and reduce churn: freeze subscriptions, pay for subscriptions with cashback, winback offers among others.

★ Steered Yandex Plus toward becoming the market-leading paid subscription service with the biggest market share in Russia (according to independent market research by GFK, Q2’2022).
            

    
    

    
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Responsible for the revenue and subscriber growth of Ultimate Guitar and MuseScore, the world's largest communities of musicians (200M+ users per year, 60M+ app downloads).

★ Increased Ultimate Guitar monthly revenue by 161%, and monthly subscriber acquisition by 53%.
★ Multiplied MuseScore monthly revenue 7x times, and monthly subscriber acquisition 6x times.

— Led a growth team of 10 specialists focused on user acquisition, activation, retention, and monetization.
— Created and managed a sustainable growth process with 12 experiments per month on subscriber acquisition, activation, and retention growth. 
— Ran 150+ experiments with a success rate ˜25%. Some of the experiments were talked about on the main stage at WWDC 2019.

★ Contributed to making Ultimate Guitar one of the Top 6 Russia Headquartered publishers by revenue (according to App Annie's independent market research, 2020).
            

    
    

    
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Developed Mobio, Getloyal, Feedwise, and Mobio Group brands. Responsible for new customer acquisition worldwide and loyalty and retention increase of the current ones.

— Launched Epic Growth, a community and international conference with 20K+ participants and speakers from Intercom, Booking.com, Skyscanner, Prisma, Miro, Ultimate Guitar, etc. 
— Implemented marketing solutions that generated a steady flow of new leads for Sales Department.
— Created the company's content strategy that reached 1.5M+ people through publications on major media platforms, on the blog, and on social media.
— Created the Mobio Youtube channel about product growth, user acquisition, and talks with mobile industry leaders (AppsFlyer, Appnext, myTarget, Aitarget among others) resulting in 2M+ total views.

★ Led Mobio to the top 1 position in the market: The best CPI agency (Adindex), Mobile Marketing Performance, CPI (Ruward), and Best mobile Ad company (Tagline).
            

    
    

    
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Built a strong market-leading brand for a mobile app development company and client acquisition with an annual average check of $200K+. 

— Organized 80+ events for clients and partners, including international conferences MBLT and MBLTDev. 3000+ participants, 90+ speakers from Google, Facebook, Netflix, Spotify, Paypal, and other, 100+ mentions of Eastern Europe's leading media. 
— Created a regular stream of publications on popular media in Russia. More than 300 posts with a reach of 10M+ people.
— Secured partnerships with Apple, Google, and Microsoft on educational programs. This resulted in a total reach of 1M+ people and 35K students attended classes.

★ Made e-Legion the leader of all Eastern European rankings: J'son & Partners, Clutch, Tagline, Ruward, Rating Runeta, Cnews, and others.
            

    
    

    
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Anton Krokhmalyuk🇦🇷