Serbia

Digital Marketing

Account-based Marketing (ABM)

Content Strategy

Anton Zelenin

Founder

Communication

Problem-solving

Time management

Leadership

Analytical skills

Marketing strategy

Facebook Ads

Google Ads

LinkedIn Ads

Google Analytics

Strategic Consulting Group that helps companies take the next step and overcome their growth challenges!

We live and breathe Efficiency and Profit Growth, and our passion lies in empowering businesses to overcome profit obstacles!

If you reach Your Profit Cealing, and already have tried a lot but couldn't break through it.

Great news:
We've got the solutions you've been searching for! We are here to Help YOU Boost the Bottom Line.

You will get:
(1) Silos prevention and Foster collaboration by Purpose Clarification and alignment with all Doers
(2) Cost-effective strategy execution and goal achievement through Optimized Resource Allocation
(3) Establishing clear metrics and KPIs for the systematic tracking of progress to make timely decisions based on relevant data
(4) Regular monitoring and potential risk assessment to avoid or minimize the impact of unforeseen challenges
(5) Sustainable Profit Growth

• Created complex omnichannel strategies and user chains across various advertising channels
• Planned, launched, maintained, and analyzed advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, Twitter, Bing Ads, etc. around the world, including the US, EU, Asia, CIS, etc.
• Participated in the formulation of KPI and reporting
• Operated with a full range of targeting settings: gender, age, keywords, remarketing, devices, countries, time ranges, and more
• Effective distributed advertising budgets among advertising platforms, controlled budget execution with maximum efficiency and regular analysis
• Worked on the analysis and optimization of existing landing pages and collaborated in the development of new ones
• Came up with promotional materials alongside the designers
• Managed CRM system (Hubspot): tuning, corrections, creating dashboards, uploading analytical data

• Dug datasets across the customer life cycle to identify trends, gaps, and opportunities to grow the business
• Saw the Big Picture of a winning product looks like and Set the right measurements for Product Success
• Spearheaded paid and social channels growth through a combination of creative strategy, campaign optimization, targeting, and on-site growth tactics based on maximizing revenue for the business
• Designed customer funnels with attention to both customer lifetime value and customer acquisition costs, bringing in sticky customers
• Maintained channel performance, highlighting successes, misses, trends, and opportunities
• Was responsible for key performance indicators of the reach and impact of our experiments
• Dive deep into data to measure the impact of each campaign and develop ways to scale.

Achievements:
1. Doubled revenue for e-commerce customers through segmentation and use of adaptive content (for two months)
2. I have provided a 4-fold increase in qualified leads due to the selection of the creative concept, as well as accurate targeting of the target audience (for three months)

• Developed brand promotion strategies in paid search ads
• Increased the number of customers from paid search ads
• Reduced customers acquisition costs
• Created, A/B tested, and managed paid search ads
• Collected and analyzed statistics to compile monthly achieving reports

Achievements: During the first 2 months, I achieved a 15% reduction in CAC (customer acquisition cost)

• Was in charge of developing new lines of products (found/signed the supply agreement/delivery to customers) to increase the company`s Revenue
• Expanded the customer base and participated in the bidding
• Conducted negotiations with executives of companies
• Concluded contracts for planned/permanent deliveries.
• Supervised compliance with contractual obligations
• Controlled customers' liabilities

Achievements: Developed new product lines from scratch that increased the company`s profit by 30% per month

• Over-fulfillment of monthly sales plans by implementing new sales techniques
• Mentored, trained, and guided the team through the implementation of new sales tactics to exponentially grow revenue
• Monitored compliance with corporate standards
• Resolving problematic situations

Anton Zelenin🇷🇸

About Anton Zelenin

Expertise

Sessions with Anton Zelenin