Spain

UX Design

UI/ Visual Design

Game Design

Service Design

Product Design

Interaction Design

Growth Design

UX Testing

Master's degree

Antony Marques

Senior UX Designer

Portfolio Gaming

Portfolio Tech

Communication

Problem-solving

Figma

Sketch

Open to consulting & freelancing. DM for more information.

Games:
Illuvium Overworld (Live Service - Open World)
Illuvium Arena (Live Service - TFT - Strategy Battleboard)

UX Design:
• Led the creation of a tutorial feedback system to improve onboarding and learning experience
• Developed Wireframes, Prototypes, Flowcharts, Design Documentation 
• Continuous iterative process of UX Concepts & Flows
• Led UX redesigns: HUD, Forge, Pre-Travel, Menu, and Inventory
• Optimized gamepad controls and improved accessibility
• Worked on Information Architecture Menus to improve player navigation
• Designed intuitive in-game signs and feedback to improve gameplay mechanics 
• Conducted UX audits and created an actionable feedback board for continuous improvement
• Collaborated with Quest Designers, Game Designers and pushed for player-centric solutions
• Presented and defended Design solutions to stakeholders

UI Design:
• Created mockups & components using Figma
• Contributed to the Design system to maintain consistency and updates
• Led UI redesigns for Forge, Tutorials, Pre-Travel, and HUD
• Developed typography guidelines to improve readability and accessibility
• Collaborate with UI Integrators and Visual Artists to integrate gameplay interfaces
• Provided detailed documentation and hand-off features to Technical UI Integrators

UX Writing:
• Ensured consistency and clarity in all in-game text
• Wrote tutorials, warnings, and menu text, guiding players

Signs & Feedbacks Animations:
• Designed and animated UX/UI flows to create exciting interactions using Figma
• Created animations for features like Reroll celebration
• Created animations for capturing Illuvial & Diaries

Extra:
• Advocated for player-centric design and accessibility initiatives
• Delivered solutions in a fast-paced and collaborative environment

Assassin's Creed Shadows DLC: Claws of Awaji
• Tutorials & Onboarding
• Interactive Map
• Develop wireframes, prototypes, and user flows
• Detailed Documentation
• Presentation to Stakeholders

Non-Announced Game:
• UX Strategy

Assassin’s Creed Mirage (Studio Lead):
• Lead UX Direction and decision-making for the game.
• Present, pitch and make design decisions with stakeholders and directors.
• Develop wireframes, prototypes, and user flows to convey ideas clearly.
• Create comprehensive documentation for UX updates, keeping the team aligned.
• Own HUD, Tutorials, Accessibility, Onboarding, and Menus for player-friendly interfaces.
• Design clear signs & feedback.
• Collaborate with co-dev studios for consistent UX and UI decisions.
• Led UX/UI Designers in co-dev projects to communicate with our Studio Lead.
• Review and validate UI mockups and Integration with the UI Director.
• Coordinate with Quest Designers and Game Design teams for high-quality tutorials.
• Communicate improvements and playtest iterations with User Research (UR).

Core-features:
• Stealth loop, Investigation Board, Assassin's Focus, Eagle, HUD, Menus, Skills, Tools, Pickpocket, Shops...

Extra:
• Promote a culture of UX design excellence through internal conferences.
• Establish an internal UX/UI/UR group for knowledge sharing and growth.
• Collaborate with Producers to establish workflow validation across teams
• Coached by a Dir/Senior UI Artist to advance on skills for aspiring to be a Lead UX/UI Designer. Focused on mastering UI art creation and improving communication with UI designers to deliver more precise feedback, building on acquired UX design expertise.

Prizes:
• The Fourth Focus - Nominated the Best UX Design for Photo mode
• Pégases Award 2024 - Winner of the Prize of the Public
• Arab Game Awards 2023 - Winner of the Best Game Localization

Articles:
• I was interviewed concerning the UX and accessibility work done for Assassin's Creed Mirage.

BNP Pro Application:
• Led UX redesign for the BNP Pro app one of the biggest banks in France (200k reviews on the app store)
• Conducted design sprints, including Empathy Mapping, User Needs Analysis, and Persona Development
• Created interactive prototypes tailored to each persona flow
• Pitched and presented redesigned concepts to key stakeholders, with an approved redesign in progress

Nos Comptes entre amis:
• Enhanced features, streamlined expense addition, and improved user experience
• Revamped homepage, improved expense finding flow, and simplified thematic group creation
• Introduced the "Personal Cost" feature and attracted new customers from traditional banking
• Resulted in 5000+ new user accounts and a 1.3% increase in App Store rating in those first months.

UX/UI Redesign of an Administrative Internal Tool:
• Enhanced tool for efficient employee data management by local administrators.
• Key objective: Streamline document uploads to maintain an updated database.
• Led the redesign process using the design system.
• Collaborated with users and stakeholders to gather feedback and generate improvement ideas.
• End-up with conducting user tests with a global user base, comprising eight participants.
• Prepared a comprehensive summary of necessary changes based on user testing and presented it to stakeholders.

RockPoPChill (Indie Video Game Studio):
• Co-founder and Game UX/UI Designer

Projects:
• Voice of the Forest (Winner: Community Favorite & 2nd Favorite by the Jury)
• Secret video game project (Canceled)

Responsibilities:
• UX/UI Design
• Core mechanics definition
• Team workshops facilitation
• Game roadmap creation

Product Design Agency
Clients: BNP Paribas • Société Générale • Asmodee Digital

• I worked on internal and external projects (Consulting) for a leading product design agency based in Paris.
• UX/UI/UR Tasks: Wireframes, Mockups, Benchmark, UX Audit, Persona, Workshops, User flow, Prototype, User Testing, Presentation, Stakeholder Interviews, Site Map.

A service design agency called Attoma that works with industrial clients
Clients: Codra • Saint-Gobain • Isover • Weber • Placoparte • EPS • Monash University

• Facilitation of workshops with clients and users
• Realization of user testing and iteration of the designs
• Created advanced prototypes and worked closely with UI Designers and managers
• UX Documentation: HD Wireframes, Visual Design, Benchmark, UX Audit, Flowchart, User flow, User Journey, Prototype, Paper Wireframe

Digital agency that works with luxury brands and industrial companies
Clients: L'Oréal • Orange • Elis • Air Liquide • Nexans • Imerys • Icade • Akka • Devred • PWC

• Participation in call of tenders (Won 2)
• Created and followed projects for major clients
• Created advanced prototypes with interactions always collaborating with Project Managers
• Helped on the creation of an entire Design System in a house with our UX team
• UX documentation: Site maps, User journeys, App flows, Wireframes, Flowcharts, Benchmark Scoring, Personas, Mapping functionalities, UX Audit

Startup product design & website
• Worked as the solo UX/UI Designer since the creation of the Startup
• Took the lead in the design thinking of the product
• Did the first’s designs sprints of the product with the stakeholders
• Definition: Personas, Pain & Gains, Value proposition canvas, Sketch’s, Benchmarks 
• Ideation & Prototype: Guidelines, Branding, Design System, UI Design, Prototype, User flows
• Interactive Prototypes to do Usability Tests with real users. Both mobile and web
• Released the App & the Web Version of the product, always collaborating with developers
• Designed, tested and developed our homepage with HTML & CSS and the framework bootstrap to make it responsive to all platforms

Antony Marques🇪🇸

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