India

✊🏿🏳️‍🌈 Diversity & Inclusion

Anusha Tigali

ServiceNow makes the world work better for everyone. Our cloud‑based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow.

ServiceNow

Staff Product Designer AI infra tools (Knowledge graph, data generators, ground truth for agents)

Roles: Design Intern - Creative Designer - Senior Designer - Senior Creative designerStarted as an intern at Fractal for my university graduation project in the fall of 2016. Since then I’ve grown from an intern to Senior Creative Designer at the agency.Throughout my roles at Fractal,  I have always actively been involved in defining products from aconcept level to the final execution of it.  This involves funneling business requirements that lie in ambiguity to concrete products while making sure I advocate for Users & UX.I’ve also been hands-on in taking ownership of my work, deliverables, and maintaining overall productexperience quality while collaborating with other UXers, PM’s, Engineering teams to drive projects forward.Clients worked with: Sugarbox, Niyogin, Axis, Disney, Bajaj Finserv, Dufry, Mckinsey

Roles: Design Intern - Creative Designer - Senior Designer - Senior Creative designer

Started as an intern at Fractal for my university graduation project in the fall of 2016. Since then I’ve grown from an intern to Senior Creative Designer at the agency.

Throughout my roles at Fractal,  I have always actively been involved in defining products from a 
concept level to the final execution of it.  This involves funneling business requirements that lie in ambiguity to concrete products while making sure I advocate for Users & UX. 

I’ve also been hands-on in taking ownership of my work, deliverables, and maintaining overall product 
experience quality while collaborating with other UXers, PM’s, Engineering teams to drive projects forward.

Clients worked with: Sugarbox, Niyogin, Axis, Disney, Bajaj Finserv, Dufry, Mckinsey

1. Designed a habit-building app that urged users to take better care of their plants. 
2. The product was an in-house product designed to sync to in-house planters furniture that the firm was of researching on and building.

3. My roles included: Storyboarding, Building a process for flow of communication, Personas, Wireframes, and then Visual Direction for the app.

1. The NIFT-Flipkart collaboration was about designing and creating a collection of Women's bags for the brand. 
2. The role included understanding Autumn/Winter forecasting for India specifically from WGSN's forecast. 
3. Designing a range of bags, building themes, technical drawings for the bags so that they can be manufactured seamlessly in production.

Worked on building a 2 step booking procedure for outstation cab services.
My role involved doing a competitor analysis, Creating Information Architecture maps, Building wireframes and working on the overall visual direction for the website.

Anusha Tigali🇮🇳