Anwesha Sengupta🇺🇸
Lead Design Strategist at YehIDeology
About Anwesha Sengupta
Lead Design Strategist at YehIDeology
An experienced UX Researcher and Design Strategist with over seven years of expertise driving impactful solutions in healthtech, education, and social impact sectors. Specializing in qualitative research across the product lifecycle, excels at uncovering deep user insights through cultural analysis and trend evaluation, transforming them into actionable, user-centered strategies. Adept at crafting compelling narratives that amplify user voices and align with business objectives. Has led generative research, usability studies, and experience audits, collaborating seamlessly with designers, product managers, and stakeholders to drive strategic decisions.
A dedicated mentor with three years of experience coaching design students toward graduate school success, providing mindset guidance, technical research coaching, and empowering them to articulate their unique value and align career goals with impact. Regularly conducts workshops at Parsons School of Design and the University of San Francisco, teaching storytelling, scrappy research methods, and effective communication of user research’s value to business stakeholders.