

Creative Director at Each&Other
Creative Director at Each&Other
I’m currently Creative Director at UX & CX agency Each&Other where I spend my days helping an expert team of UX designers, researchers, strategists and technologists come up with simple and effective solutions to complex digital design problems.
I help design teams to communicate clarity and understanding in their solutions. My superpower is helping brands shine and show their offering and value clearly across digital. I do this through eye-catching, engaging and memorable, user focussed design solutions.
My specialism is in digital, user interface and visual design and I’m also really into design communities, inclusive leadership and internet culture.
Fundamental to all aspects of my work is a continued practice of being visible and speaking openly in the design community about my experiences as a fat, introverted, queer woman in design leadership without any formal design qualifications. I do this through writing, speaking and mentorship.
Happy to chat to all sorts of designers (sometimes a new perspective can be really helpful) about your work, your goals & ambitions, your struggles or to be a sounding board and cheerleader where necessary 👏
“It was an absolute pleasure speaking with Aoife and receiving her valuable insights as to what I should focus on in my transition into the realm of UX design from a visual design background. She was very approachable, enthusiastic and engaged throughout the session and I left the conversation feeling inspired and motivated, with clarified direction.”
“I would highly recommend Aoife as a mentor. I got so much from the 30min session. Her informative questions helped me get a greater understanding of what skills I want to improve and why. She had lots of great advice and insight that will stick with me after the session. She was very welcoming, enthusiastic, and easy to chat to. I feel very lucky to have had the chance to chat with Aoife.”
“It was an absolute pleasure to talk to Aoife, she was insightful and gave me encouraging advices that will be really valuable to me. She helped me clarify my thoughts and had a really positive and relaxed approach in our conversation. I definitely plan to reconnect with her again in the future!”