United Kingdom

Apparicio Junior

Design Lead

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Leading the design vision for the web and app, collaborating with internal and external teams to deliver unique experiences for our customers.

Working closely with design leadership to define design processes and quality standards, ensuring our designs are user-centred and meet the highest standards.

Mentoring designers to help them develop their skills and deliver high-quality work.

Led and managed five teams in the checkout world, managing designers to deliver the best experiences for our users and prioritising projects with key business stakeholders and PMs.

• Mentoring a team of five product designers across five domains
• Coached a developer to change career paths into UX Design
• Owning a wider UX strategy to scale the product in 5 countries
• Evangelising customer insights and data to help shape product roadmaps
• Established a design bootcamp helping all teams to understand the value of UX and design

Joined as a founding designer helping the design team grow, shaping the company's UX vision and doing a record IPO with the most useful used-car online experiences in Europe.

• Led numerous projects, including browsing by lifestyle, search results hierarchy, car details page with a 360º gallery, ancillary products MVP and finance with negative equity.
• Increase by 34% the engagement in the 360º gallery
• Generated 63% of interaction by delivering the imperfections gallery helping users to trust the brand; this pattern is now a standard in the industry of used cars
• Evolved checkout with new progressive patterns and achieved users' reactions as "easier to buy a car than a t-shirt online."

Designed the IRL "In Real Life" experience for online stores with omnichannel shopping by adding WhatsApp, SMS and video call. 

• Empowered sales teams to text and email with customers, growing lifetime loyalty.
Increasing up to 70% of the spending amount per purchase with WhatsApp as an on-demand shopping experience

• Designed a unique WhatsApp Business experience for the sales team to manage and text their clients, increasing cross-selling

Led the conception and scaling of the UX team at the agency, working with most FTSE100 clients such as Rolls-Royce, Chemring, JTI, Whitbread, Halma, St.James's Place and others.

• Audited British Petroleum Energy Tool, reducing the time to find results by 80%; also designed a feature to help users create a custom report

• Implemented the new Roll-Royce digital rebrand in collaboration with Pentagram, developing a 600+ module design system, creating consistency in their online products

Founded Design Circuit, a comprehensive UX training program that has transformed the landscape of user-centred design in Brazil:

- Educated 4,500+ students in cutting-edge UX methods, approaches, and processes
- Alums now thriving at industry leaders, including Apple, Accenture, Globo, and innovative startups
- Bridged the gap between education and industry needs, elevating Brazil's UX design capabilities
- Fostered a community of skilled professionals contributing to world-class user experiences

Passionate about nurturing talent and driving innovation in the UX field, I've created a platform that educates and connects ambitious designers with career-defining opportunities.

Responsible for all strategy, website design, native apps and delivery for development. Working with a range of companies in London, Spain and Brazil.

• increased sales conversion by 30% on Eberlin Spain, a bio cosmetic company, designed an easy and intuitive checkout process, improved cross-selling items on the search and checkout flow

Innovative discount vouchers app, creating partnerships between suppliers of products and services to find new customers, the process of creating the app included exploration and tests with users until the final design, this was an end to end project.

• more than 80 suppliers added their services and products to the app, creating opportunities to increase first-time visitors

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About Apparicio Junior

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