United States

UX Design

UI/ Visual Design

Service Design

Product Design

Generalist Product Management

UX Research

Service Design Research

B.A.

Monbusho Graduate Scholar (Fulbright Japan)

M.S.

Ara Berberian

Head of Product Innovation

Communication

Problem-solving

Customer service

Human computer interaction

ChatGPT

Figma

InVision

Lead generative research, experience strategy and product design development for our next generation wealth management platform focused on advanced behavioral finance, thematic interests and personalized scenario modeling as well as our global API Marketplace as a cornerstone of BNY Mellon's overarching data as aservice strategy.

Digital business transformation advisory focused on M&A buy-side, sell-side and private equity opportunities for software & SaaS companies, interactive consultancies and business intelligence firms.

Experience strategy director for a Fortune 100 and Dow 30 client.  Activities include vision creation with stakeholder alignment, deploying a user-centered design methodology, managing appropriate quantitative/qualitative research, visualizing B2B and D2C value propositions across digital touchpoints and leading strategic prioritization of functional backlog.

Experience design practice lead in New York managing multidisciplinary teams to research and design a full suite of innovative B2B and B2C products, services and digital content for the likes of IBM and Google. Led company efforts to drive offerings around emerging experiences, particularly at the intersection of CX and AI.

https://www.vsapartners.com/ideas/ara-berberian-on-merchandising-in-the-age-of-invisible-ui/

Directed UX/cross-functional teams to deliver major user research, product/service strategy and UX design projects for a full suite of notable companies including ADT, FCA, Hyatt, Lord Abbett, Mastercard, Michael Kors, New York Life, Tire Rack and Unilever.

Delivered large-scale experience research and design projects for Fiat Chrysler, Hyatt, Procter & Gamble and Target.

Local discovery website focused on sharing specials, sales and unique items and services offered by local businesses in real-time. Died due to a confluence of factors, particularly an unexplained disappearance of Dominos Pizza coupons to fuel late-night design & dev debugging.

Personalized home loan advisory application. Died mainly through our inability to deliver an MVP with bootstrapped resources to lenders that were onboard.

Specialized in Commerce One's B2B automotive eCommerce platform Covisint serving Ford, GM and Nissan.

Ara Berberian🇺🇸

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