United States

Product Design

UX Design

Design Operations

Master of Business Administration - MBA

Master of Arts - MA

Bachelor of Science - BS

✊🏿🏳️‍🌈 Diversity & Inclusion

Tse Hung Chen

Product Designer

Product strategy

Problem-solving

Figma

• Implemented Microsoft Web Framework (MWF) Moray Design System to support all consumer and marketing store pages across omnichannel on Microsoft.com (MCOMS) for seamless Content Management System (CMS) transitions to Adobe Experience Manager (AEM).
• Drove design system maturity, maintenance, and continuous improvement of MWF Moray with individual work contributions by delivering five component and pattern innovations with technical guidance for development support.
• Collaborated dynamically with external Cascade Engineering, internal MWF Engineering, and MWF Accessibility to architect flexible layout solutions with Moray component integration to support AEM page authoring.
• Participated in peer review sessions, including pull requests, pressure testing, web accessibility audit, and quality assurance activities with constructive feedback to ensure Moray’s major version releases and significant updates following the bi-weekly Scrum framework.

• Responsible as the sole designer for HP’s cloud service product, strategizing and owning end-to-end solutions aligned with project roadmaps.
• Collaborate within cross-functional teams to create iterative designs that meet UX goals based on each use case and usability testing feedback.
• Structure and establish library components to fit within design system patterns and drive cross-product design work efficiency.

• Worked with product managers, and lead engineer within the Scrum process to create high fidelity design deliverables from inception to execution.
• Analyzed customers’ apparel rental subscription flow on Shopify to design and optimize paid user experience across mobile, tablet, and web.

Volunteering as a UX designer for benefit.design to work on projects for helping small businesses impacted by COVID-19.

• Execute user research, prototyping, and user testing to iteratively improve marketing site experience using Figma, Sketch, and InVision.
• Collaborate within cross-functional teams to ensure brand guidelines align with marketing and business requirement.
• Optimized page navigation with other designers, engineers, and project managers to increase 22% direct customer traffic during Independence Day.

• Redesigned onboarding experience for web app dashboard that successfully increased customer registration completion rate by 46%.
• Defined and designed new UI components to establish Bullpen’s design system for visual consistency across web and mobile.
• Worked within team to craft responsive blog experiences to drive customer conversion rates.

• Conducted user research and remote user testings to define problem specs and user goals for the B2C side of marketplace product.
• Created interactive prototypes for weekly design reviews to help execute product roadmap and define product strategy.

Tse Hung Chen🇺🇸

About Tse Hung Chen

Expertise

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