United Kingdom

Branding

Digital Marketing

Customer Success Management

Product Marketing

Content Strategy

Business Transformation

executive program

Master of Business Administration (MBA)

fellow

specialist

Artem Polansky

CEO / CMO

Relationship management

Communication

Problem-solving

Critical-thinking

Stakeholder management

Leadership

Brand positioning

Brand strategy

Campaign execution & analysis

Content strategy

Forecasting and reporting

Budget management

Market research

Marketing strategy

Trello

WordPress

Airtable

ChatGPT

Facebook Ads

Figma

Google Ads

Instagram Ads

LinkedIn Ads

Mailchimp

Miro

Notion

Confluence

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

InboxSuite.com | AI-powered email marketing platform

- Implemented a Balanced Scorecard System to enhance operational management by developing and introducing a P&L framework and monthly performance reporting. This resulted in a significant increase in revenue through improved customer service processes and KPI implementation.
- Conducted a comprehensive employee assessment and designed an organizational structure focused on delivering value to customers, which led to significant operational efficiencies through resource planning optimization.
- Formed an international team, which optimized processes, improved manageability, and reduced - reputational risks. Assessed the IT infrastructure, allocated key competencies, evaluated employee profitability and team performance. Revamped the hiring process, streamlined onboarding, and hired specialists from India and Morocco. These efforts increased customer satisfaction, boosted team efficiency, and accelerated new employee adaptation.
- Crafted comprehensive digital strategies (lead generation, omnichannel retention marketing, content marketing), tailored for different verticals (supplements, finance, insurance, etc.) for international clients of InboxSuite with the main focus of the target audience in the US, Europe and the UK.

One of the largest manufacturers of waterpipe tobacco

- Increased market share and global presence by implementing a marketing strategy that improved brand recognition across international markets.
- Entered 8 new countries, selecting a diverse network of suppliers and contractors to ensure quality and operational excellence, significantly increasing our global footprint.
- Developed a marketing strategy for 24 countries, navigating legal challenges to execute over 80 campaigns, boosting brand awareness and recognition.
- Strategically introduced a new tobacco brand, ensuring strong market entry and contributing to growth.
- Achieved a 63% increase in export revenue in 2023, as measured by shipping hudred tons of tobacco products, by crafting and executing a strategic plan that restored the company's market position to its 2021 standing.
- Established the export marketing department with 40 employees and enhanced cross-functional processes ensuring operational efficiency.

Digital communications agency (TOP-10 in Russia)

- Launched a new Digital Marketing venture within the Media and Communications Group, formulating a distinctive strategy and positioning plan that underlined the agency's unique offerings in the competitive digital services market. 
- Assembled and led a team of skilled digital marketing specialists to meet client needs and deliver high-impact digital solutions, resulting in the creation of a sustainable client portfolio that aligns with the international communication group's business profitability standards. 
- Achieved substantial financial growth and stability
- Demonstrated remarkable client engagement and strategy formulation skills, securing new business opportunities with a 37% pitch win rate. Executed award-winning campaigns for major brands, receiving industry recognition including Silver Mercury and ADCR awards, with several cases and practices being adopted by the group's headquarters for international market applications. 
- Successfully developed relationships with international brands: Maserati, Glenfiddich, Miele, HiPP, OTTO, Billa, Poker Starts, Gett, Isey Skir, Remy Martin, Grants, Salone del Mobile Milano, Dalmore, adidas, Aeroflot, Nikon Lenswear, The Balvenie, Megafon, AmWay.

TOP-5 online educational platforms in Russia 

- Developed rapid educational content creation systems, enabling the attraction of over 450 experts and the development of more than 1000 online courses within two years, substantially expanding our educational offerings.
- Implemented a content marketing system that leveraged media and partnership channels to consistently drive new subscriber sign-ups to our educational project's website, resulting in a 30% increase in subscriber growth.
- Facilitated relationship building with enterprises (Sberbank, VTB, Civil Initiatives Committee) through implementing corporate training systems, leveraging our educational expertise in a B2B context.
- Over 75,000 users completed courses and received certificates, demonstrating the effectiveness of our educational content and learning systems, significantly impacting professional development and user engagement.
- Developed an innovative educational project sponsored by the Art, Science & Sports Fund that enabled graduates from 12 orphanages to learn internet professions through online communications.

Strategy & Marketing Consulting 

- Developed a business and marketing plan for a new tobacco brand (Darkside), achieving market leadership in sales volume and brand recognition within two years, by leveraging innovative marketing techniques and strategic brand positioning.
- Designed and implemented 5 content marketing strategies for IT companies (Mirapolis, InfoWatch) and several startups in the early stages.
- Executed over 40 marketing campaigns for a chain of financial literacy training centers (Capitalogy), increasing brand awareness and recognition, by employing targeted communication strategies and comprehensive market analysis.

Webinar.ru - a market leader (70% share) of service webinars and online broadcasts.

- Developed and successfully defended a marketing strategy crucial for attracting venture capital investments, leading to enhanced funding opportunities for the company.
- Crafted a content marketing system to attract customers, boosting MAU and ARR, significantly contributing to the company's growth.
- Orchestrated wins in key tenders and built long-term relationships with corporate clients, increasing the enterprise segment to 40% of the revenue portfolio.
- Conducted a communication campaign for an M&A deal, ensuring coverage in leading business and industry publications, and amplifying the company's market presence and credibility.

- Began my career as a Client Manager and at the age of 25 became the Head of the Marketing division.
- Developed a series of credit offers for private and corporate clients, increasing the volume of issued loans by 20%.
- Became the first Client Relations Manager in a new experimental customer service division.
- Launched the customer service and integrated sales department with a team of 7.

Artem Polansky🇬🇧

About Artem Polansky

Expertise

Sessions with Artem Polansky