United States

Master of Science - MS

Bachelor's degree

Arushi

Senior Product Designer

Building analytics experiences for Shopify merchants.

Enabling Pathologists to contribute to the future of AI powered pathology – by designing an intuitive and functional labelling platform to label microscopic digital pathology slides to build ML Algorithms.

Responsible for data analytics and research for a National Geographic funded project on 'Households in US' with prof Pedro Cruz, Northeastern University.

Research assistant and illustrator for NSF funded project on the "Future of Industrial workplace" under Prof. Kristian Klockl, Northeastern University

As part of my responsibilities, I – 
-Assisted the lead designer in the B2C team in day to day design tickets, maintain and update the UI and design system library.
-Independently led the design efforts on the two broad themes:
How might we improve the overall restaurant reservation experience for the end-users?
How might we reorganize the relevant information about restaurants without overwhelming the end-users? 
-Defined the design opportunity space using competitor design benchmarking and secondary research.
-Designed quick paper and high-fidelity prototypes and conducted ideation workshops with program managers and engineering teams.
-Collaborated with UX researchers to conduct usability tests on Usability hub and User testing.com. Findings eventually helped in improving and assessing design ideas.
-Pitched new design concepts to the product leadership team.
-Wrote detailed design specs for engineering teams.
-Helped set up a bi-weekly creative share session to involve the engineering team in the design process.
-Participated and was one of six finalists team in the annual intern hackathon.
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Designed a visual mapping of AI principles with Human Ethics guidelines and publications. (Northeastern collaboration with Harvard's Berkman Klein Center For Internet & Society.)

Assisted the Information Design and Visual Analytics course for Spring 2019. 
Role included providing design critique, mentorship and providing design resources to students for their projects.

Gamified Fitness app: Designed user flow diagrams, wire frames, visual identity, and visual
assets. Created ~80 a visual assets for the app.

This app uses gamification and community support to increase physical activity. In the app, users grow virtual gardens as the meet their health goals.

Storytelling App: Designed story boards, characters and digital illustrations. Created ~ 120 illustrations to aid visual story telling.

This app uses storytelling to encourage PA among low SES families. The stories are based on Health Behaviour change models and have animals as their protagonists.

Designed the dashboard experience for Network Watcher – a log analytics based monitoring platform for Microsoft Azure from scratch. Analysed competitor designs, produced end-to- end design including, user flow, wire-frames, interface design, visual assets.

Collaborated with ~40 stakeholders across management and development teams to manage timelines and expectations.

Delivered the MVP for the product which received positive reviews from the Azure user community.

Mentored summer interns for their design projects on the Azure platform.

Conducted and coordinated user experience research for the Mobile-only initiative for small and medium Indian businesses. Recruited users, conducted user interviews, focus group discussions and contextual inquiries followed by design iterations and evaluation.

Resulting commercial applications include Kaizala, Sprightly, and Connections (Available on Play Store). Kaizala is currently being used by the state of Telangana, India for e- governance.

Regularly presented to the leadership team to share insights and give product directions.

Designed a social media framework for a fitness community in urban India for Samsung’s Health App. Carried out competitor benchmarking for social experiences in fitness apps. Created user flow and wireframes for design ideas.

Carried out competitive analysis of assistive technologies/features on smartphone OS platforms. Ideated and designed prototypes for smartphone accessibility features for Samsung devices.

Designed and developed an internal project management system for efficient task updates and scheduling in .NET.

Arushi🇺🇸

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