

UX Research / Product at Apna
UX Research / Product at Apna
I’m a mixed-methods User Researcher with experience in driving end-to-end user research & insights activities and establishing UXR practices in high-growth startups (Apna, BetterPlace)
I’ve conducted multiple generative and evaluative research projects in both B2C and B2B contexts using a variety of qualitative and quantitative methodologies with strong impact across product strategy, user experience and business monetisation.
I'm also interested in the wider startup ecosystem and provide pro-bono user research consultancy to 0-1 startups on weekends.
Please feel free to reach out for a conversation :)
“Aseem is highly experienced and provided valuable career advice, practical guidance, and insights on common pitfalls to avoid. His expertise was evident throughout the session.”
“I had a wonderful mentoring session. He was incredibly approachable and insightful throughout the conversation. I gained a much clearer understanding of the role of UX Researchers and the different opportunities available in the field. I especially appreciated how honest and practical his advice was, gave me a realistic perspective.”
“The meeting was insightful and Aseem answered my queries regarding difficulties with research in depth.”