India

Branding and Identity Design

UI/UX Course

Asha Das

Brand Designer Lead

Time management

Adobe Illustrator

Adobe Creative Suite

Developed & evolved design systems within teams and produced high-quality Illustrations and design concepts from execution to handover. Ensured all my product marketing and brand content collateral follow a human-centered design approach for overall brand consistency.  A team player with the ability to collaborate with peers & partners to build and maintain visual brand excellence.

An in-house design studio specialising in custom illustrations including commissioned artworks spanning from branding to wedding invitations to illustrations for children’s book. I was involved from an end-to end process from promoting my work on social media to getting leads to ideation to executions to delivery of the cards curated for clients across the globe.

During my 2 years of experience, my responsibilities varied from creating and managing day to day campaign banners that went onto Homepage, Men’s and Women’s page, designing experience  stores for website and Mobile app, providing category solutions, trend research and campaign plans for sale. I worked closely with the pricing team and the category teams in planning sale campaigns and generate strong visuals based on user needs and business requirement across multiple platforms (iOS, Android).

I started my career with Hidesign, a Luxury Handbag manufacturing brand as a Junior Graphic Designer where my role required me to provide creative support to the Marketing & the PR Team.  I had the opportunity to closely work with the brand manager and the founder of the company. I was involved in designing collaterals from Branding for stores across India, Packaging, PR Materials, Social Media posts and Visual Merchandising. At Hidesign, the experience taught me how to percieve a brand and design in the most strategic way to develop depth and character unique to the brand’s principle.

Asha Das🇮🇳