India

Ashima Sood

Founder

One on one design advice, career tips, networking and help to aspiring UX designers around the world.

Helping product companies delight their audiences and surpass their competitors by up-leveling their user experience.

One on one guidance through the UX course, UX career advice, discussions on the current climate of UX.

As an ambassador I facilitate design discussions on the InVision community. 

https://support.invisionapp.com/hc/en-us/articles/360031120272

Mentor at UX India Conference 2019 through UMO design.
https://www.umo.design/mentors
 
As a Mentor I guide groups of individuals and students that reach out to UMO for mentorship. I have mentored a group of professionals for the UX India International conference where my team won the Best Design award at the Design X Social innovation Challenge.

Wireframed, prototyped and designed UX flows for Sprint’s app, web and Boost mobile’s web. *Collaborated with UX research team to implement design implications.
*Provided UX expertise for heuristic analyses to achieve the company's online purchase goals. 
*Proposed UX strategies to improve security and authentication for online accounts.
*Design projects: Upgrade flows, account profile, Usage, Billing, Registration, Notifications.
*Tailored shopping experience for business customers. Introduced chat feature, credit check and ‘add multiple devices’ in cart based on meetings with the Product Owner, Business Owner and other stakeholders at the Sprint Business Digital team.

Analyzed and determined deliverables of the product through extensive user research.
Used qualitative methods such as ethnographic interviews, persona and scenario development.
Employed quantitative design methods such as surveys and user testing.
Wireframed, prototyped and designed user flows complete with UI architecture for an app.
Used agile methodologies to develop low fidelity prototypes and conduct user testing.
Actively participated in developing business model.
Participated in engaging angel investors with the company.

Defined user needs, mediated client meetings.

Researched User needs through ethnographic methods for a target user group

Ashima Sood🇮🇳