United Kingdom

Product Marketing

Athira Satheesan

Product Marketing Manager

Product strategy

Communication

Problem-solving

Critical-thinking

Presentation skills

Adobe Creative Suite

SEMrush

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Analytical skills

Blog writing

Brand positioning

Branding

Product roadmap

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Founding Product Marketing Manager, Brand Services Division

• Spearhead the creation and execution of product launches, encompassing launch plans, product positioning, messaging, and sales enablement materials to drive customer adoption and boost prospect conversion.
• Collaborate with cross-functional teams, including Sales, Marketing, and Customer Success, to develop and implement product adoption and retention programs.
• Analyze market trends and insights to uncover new opportunities, driving continuous product innovation.
• Partner with Sales and Account Management to gather customer feedback on needs and pain points, using these insights to prioritize the product roadmap.
• Conduct customer and competitive research to shape product strategy and create effective sales enablement messaging.
• Work closely with Product Management to define product strategy and develop the go-to-market vision for BrandShelter.
• Develop comprehensive, use-case-centric marketing strategies, identifying goals, target audiences, key messages, and program scale.
• Collaborate with the Marketing team to execute integrated, multi-channel programs and measure their business impact.
• Produce high-quality content for customers, evaluators, and partners, including emails, blogs, webinar materials, use cases, customer stories, and thought leadership pieces.

As a Product Marketing Manager at Scaler Academy, I had the opportunity to lead the go-to-market strategy for Scaler Forever and manage the Product Marketing & Growth vertical for Scaler Academy (Fullstack Engineering) program. 

• Develop and execute go-to-market plans for Scaler Forever, including product positioning, messaging, and launch strategies that resulted in growing the pre-launch waitlist by 300% and revenue
by 200% with limited resources.

• Collaborate with cross-functional teams to gather insights and feedback to inform product development and improve customer experience.

• Conducted extensive research on Scaler Academy's user base to develop detailed customer personas

• Conduct market research and analyze industry trends to identify opportunities for growth and product differentiation.

• Manage the Product Marketing & Growth vertical, leading a team of marketers to develop and execute campaigns that drive user acquisition, engagement, and retention.

• Build and maintain relationships with key stakeholders, including sales teams, product managers, and external partners to ensure alignment on marketing strategy and goals.

• Create compelling content that showcases the value of Scaler Academy's products and services to a variety of audiences, including potential customers, current users, and industry influencers.

• Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.

• Analyzed user behavior and feedback through Customer Interviews to identify areas for improvement and opportunities for new product development.

•  Develop and implement strategies to enhance OLX People’s and Waah Jobs’ brand amongst HR
professionals and blue-collar job seekers.

•  Managing advertising campaign execution, creating and optimizing campaigns, analyzing data
to identify opportunities and solve problems.

•  Plan and execute multivariate ad campaigns across Facebook (including Instagram) and LinkedIn.

•  Design influencer strategies for the brand, provide guidance, execute and report on influencer campaigns.

•  Create and distribute engaging written or graphic content in the form of our social content properties.

•  Work with external agencies and a team of writers to manage and execute all creative collaterals for the brand.

•  Work with the product, brand & performance marketing teams to build cohesive communication and achieve targets quarter on quarter.

•  Development and management of internal communication channels like intranet, newsletter, internal
social media tools etc.

•  Online reputation management for the company to Increase positive online reviews and feedback for OlxPeople and Waah Jobs to create a positive brand image in a Social way while cultivating leads and sales.

•  Create content to engage and communicate with external & internal audiences in both print and digital form.

• Experiment with new growth strategies and ideas.

Enquero is a technology solutions company, leading technology-led interventions for large enterprises through solutions and platforms, helping enterprises in their digital transformation journey.

▪ Build and manage a rich content/editorial calendar that attracts a qualified audience to owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.). 

▪ Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 

▪ Optimize marketing automation and lead nurturing processes through email, content, and social channels. 

▪ Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process to convert customers. 

▪ Manage social media campaigns across LinkedIn, Twitter, Facebook

A New York-based custom software development company firm providing: End-to-end Technology Services, Advisory Services, Enterprise Consulting, Application Development & Maintenance Outsourcing, Business Process Outsourcing.

▪Initiating market research studies and analyzed ﬁndings. 

▪Creating the database for many top industries including logistics, retail, and utility.

▪Write oﬀ-site SEO content such as guest blog posts and informational articles. 

▪Developing and Coordinating campaign activities for Account-Based Marketing. 

▪Developing and implementing campaigns for email, online advertising, search engines, and direct mail. 

▪Deﬁning and tracking campaign eﬀectiveness and adjust strategies accordingly. 

▪Drafting and managing print, online and social media communications designed to promote company brand, image, and values.

Athira Satheesan🇬🇧

About Athira Satheesan

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