Canada

UX Design

UI/ Visual Design

Design Operations

Service Design

Interaction Design

UX Research

Masters

Bachelor of Applied Arts

Ayman Abouelnasr

Senior UX Design Lead

Collaboration

Critical-thinking

Empathy

Presentation skills

Conflict resolution

Leadership

Project management

Content strategy

Adobe XD

Figma

InVision

Adobe Creative Suite

Sketch

Amplitude

Asana

Jira

UserTesting

UserZoom

Mural

Stakeholder management

Communication

Time management

Customer service

Problem-solving

Public Speaking

Design systems

User research

Usability Testing

Prototyping

Qualitative research

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

- Lead UX/UI design teams on complex User Experience centric initiatives
- Attend Discovery Sessions with clients to ensure the presented solutions meet or exceed their business goals.
- Manage Stakeholder management and communications:- Plan, execute and present wireframe mock-ups and proof of concepts to stakeholders to ensure their needs and expectations are met and sell the vision behind user experiences to key stakeholders.
- Design UX and UI for beautiful and highly functional experiences including storytelling, personas, process flows, sitemaps, prototypes, and interactions; create design assets including user scenarios, user ecosystem diagrams, competitor analyses, and wireframes. 
- Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.
- Collaborate with other creative leads, designers, developers, strategists, project managers, as well as clients.
- Conducting the internal Transition Meetings to share the Designs, User flows, and Deliverables with the Development team to ensure meeting the Projects Requirements as planned.
- Follow design guidelines, best practices, and usability standards, up-to-date with the latest UI trends, techniques, and technologies.
- Fluent in related applications such as SketchApp, InVision, and Adobe Suite.

Saad Group is one of the largest conglomerate of companies in Saudi Arabia. With over 12,000 employees, the Group has investments in: Healthcare, Hospitality, Education, Finance, Banking, Travel & Tourism and Real Estate.

I have been in Saad for more than 13 years now. In addition to being a Web Manager as described next I was also tasked with additional responsibilities in Social Media and Content Strategy, reporting directly to the CEO/Owner. My responsibilities are: 

-	Developing, researching, and analyzing new online and other digital business concepts and products to choose and launch to market as requested by the CEO
-	Working closely with Top Management and board members in planning and executing large scale marketing and advertising campaigns to renew online and offline presence in the local and international markets
-	Preparing Social Media Strategies for many entities within the group
-	Researching target audience, personas, local and international competitors on Social Media
-	Defining objectives, concepts, guidelines, and growth strategy for online presence
-	Putting together online content strategies, focus, and workflow with staff roles and code of ethics policies
-	Creating effective content for various platforms to increase engagement with the target audience across all channels

In July 2007, I was promoted to Web Manager, while also carrying on with my additional responsibilities, which included: 

-	Managing the web team (3 Web Designers, 2 Web Programmers, 1 Senior Web Developer, 1 Database and System Manager, and 1 Team Coordinator)
-	Receiving job requests from CEO, top management, or external clients
-	Analyzing each project based on the client's requirements and other stakeholders
-	Creating creative briefs for each project and assigning team members to tasks
-	Creating effective web and mobile User Interface “UI” designs which follow the conventional standards of the web and mobile usability and accessibility.

Ayman Abouelnasr🇨🇦