Türkiye

UX Design

Product Design

UX Testing

UX Research

UX Engineering

Associate's degree

Bachelor's degree

Aytaç Kal

UX Lead

Usability Testing

Quantitative research

Public Speaking

Product strategy

Qualitative research

Communication

Problem-solving

Presentation skills

Leadership

Human computer interaction

Information architecture

User research

Typeform

Asana

Figma

Hotjar

Miro

Google Analytics

• Led a UX team in the full UX design process, emphasizing user-centered design, usability testing, and project management to drive high-impact client solutions.
• Directed UX audits, benchmarking, and user flow optimizations for web and mobile projects, including.
• Conducted comprehensive user research, including interviews, affinity mapping, and usability testing to ensure data-driven design decisions.
• Presented UX solutions to stakeholders, showcasing expertise in UX strategy, information architecture, and responsive design for web and mobile platforms.
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• Easy Cep (2023): Led end-to-end UX design for the Easy Cep website and mobile responsive platform. Responsibilities included UX analysis, audits, benchmarking, information architecture, site mapping, user flows, high-fidelity wireframes, and presenting final designs to stakeholders.

• Gardrops (2023): Developed website and mobile responsive UX design, conducting comprehensive UX audits, competitive benchmarking, and creating user flows and site maps for optimal user navigation.

• Otelz.com (2024): Redesigned the responsive checkout page with a focus on enhancing user experience through UX analysis, audits, benchmarking, information architecture, and high-fidelity wireframes. Presented UX strategies to align with user needs and conversion goals.

• Pitex (2024): Executed a full UX design and research process for the Pitex website, mobile responsive platform, and mobile app. Conducted user research, interviews, affinity mapping, and usability testing. Crafted information architecture, user flows, high-fidelity wireframes, and presented insights and final deliverables to project stakeholders.

• iStyle (2024): Led the mobile app UX design, focusing on analysis, UX audits, benchmarking, information architecture, site mapping, and user flow optimization. Developed high-fidelity wireframes and present findings to guide the app’s UX direction.

• Organized and led community events, fostering a network of UX and design professionals across Istanbul.
• Planned and managed live events, workshops, and networking sessions to support knowledge sharing and career growth within the UX community.
• Built and maintained an active local design community by facilitating discussions, workshops, and collaborative learning experiences.
• Provided team leadership and process planning to ensure smooth event execution and high engagement rates.
• Developed strategic initiatives to enhance organizational visibility and member participation in IxDF activities.

• Idefix (2022): Led website and mobile responsive UX design, focusing on UX analysis, audits, and competitive benchmarking.

• TOGG (2022): Conducted usability testing for the TOGG in-car integrated mobile app prototype.

• Istanbul Airport (2023): Delivered a complete UX design for website and mobile responsiveness, involving UX analysis, audits, benchmarking, information architecture, site mapping, user flows, and high-fidelity wireframes. 
Awarded Altın Örümcek 2023 Most Accessible Website.

• Istanbul Airport App (2023): Developed digital journey functionalities (IGA Travel Profile, IGA Pass Parking Lot, IGA Travel Preparation List) with analysis, UX audit, benchmarking, and high-fidelity wireframes. 
Stevie Awards Best User Experience and Altın Örümcek 2023 Best Mobile App/Most Accessible App.

• Istanbul Airport Corporate Site (2023): Delivered end-to-end UX design for website and mobile, encompassing UX analysis, site mapping, and high-fidelity wireframes.

• Yapı Kredi App (2023): Developed features for Yapı Kredi’s mobile banking app with detailed user flows and high-fidelity wireframes.

• Enkudo by Telenity (2023): Conducted full UX design for website and mobile, integrating analysis, information architecture, user flows, and high-fidelity wireframes.

• Vitra (2023): Enhanced website and mobile product detail pages with targeted information architecture and wireframe design.

• Ingosa B2B (2023): Conducted UX analysis for website and mobile with UX audits and benchmarking.

• Kepler (2023): Designed high-fidelity wireframes for the "Book a Session" functionality on the Kepler website.

• Dream Games (2023): Worked on website/mobile redesign projects, conducting extensive benchmarking and research.

• Monay Card Mobile App (2023): Designed a full UX for Monay’s mobile app, including analysis, benchmarking, information architecture, and high-fidelity wireframes.

• Analyzed user behavior and optimized conversion rates using analytics tools like Google Analytics and Hotjar.
• Conducted UX research for mobile apps and websites, organizing user surveys and tests to identify user needs.
• Designed wireframes, prototypes, and information architecture to enhance user experience.
• Defined user journeys and flows, contributing to the entire UX process of projects.
• Created user-friendly interfaces and UI components using Figma.

•	Defining UX opportunities and identifying use cases according to UX methods.
•	Designing wireframes, prototypes, information architecture and executing benchmarks.
•	Creating concepts, flows, layouts, mock ups, UI elements in Figma and Adobe XD.

• Managing relations and communication with all İSTEK campuses in Turkey.
• Assisting the manager in creating the strategic roadmap of language acquisition by
analyzing the English language reports of ISTEK campuses.
• Quantifying the data to provide insights that support improvement into the
expectations, suggestions, and problems of in-service trainings.

• Optimizing the content by using software such as Google Analytics and Google
Keyword Planner.
• Designing visual images and videos in Photoshop and Adobe Premiere Pro to
enhance the quality of the content.

• Utilizing SEO best practices and keyword strategies to increase website traffic by
using Google Analytics and Google Keyword Planner.
• Designing visual images and videos in Photoshop and Adobe Premiere Pro to
enhance the quality of the content.

• Being involved in social projects for the benefits of society.

(https://www.uniscite.fr/uniscite/#uniscite)

Cagdas Ergenc

Product Pesigner

Büşra Dilber

Product Designer

60 dakikalık bu oturumda deneyim paylaşımı ve UX konularında aklınıza takılan her şeyi konuşmak için bir aradayız. UX alanındaki temel bilgileri, kariyer adımlarını ve sektörde deneyim kazanmanın yollarını konuşacağız!

Aytaç Kal🇹🇷

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