Baird Wang🇺🇸
Senior UI Artist & UX Designer at Netflix
About Baird Wang
Senior UI Artist & UX Designer at Netflix
I am a Senior Game UI Artist and 2D Game Art Director with over 17 years of experience in the interactive entertainment industry, plus an additional 9 years rooted in graphic and animation design. Throughout my career, I’ve had the privilege of establishing visual pipelines and crafting cohesive UI experiences for massive global IPs, including Netflix’s Squid Game Unleashed and Niantic’s Marvel World of Heroes.
Beyond my commercial work, I am deeply passionate about empathy-driven, human-centered design. Recently, my personal project Nori—an AI-powered educational game designed to support diverse learning needs—won a Gold Award at the MUSE Design Awards.
I’ve also spent years as a lecturer, creating online courses to help aspiring designers break into the industry. I know firsthand how challenging it can be to bridge the gap between learning design theory and actually shipping a AAA game. That’s exactly what I’m here to help you with.
Here is how I can help you in our mentorship journey:
Mastering the Full UI/UX Pipeline: I will teach you how to transform raw UX wireframes into functional, player-centric layout compositions and high-fidelity final concepts.
Technical Implementation & Animation: Great UI isn't just a static image. I can guide you on how to design dynamic in-game UI animations and implement your assets directly within game engines (like Unity) so your interfaces truly come to life.
Building a World-Class Portfolio: We will refine your portfolio to ensure it showcases not just beautiful art, but cohesive design systems, clear interaction logic, and the exact skills top-tier gaming studios are looking for.
Industry Navigation & Soft Skills: From collaborating smoothly with engineers to understanding how to manage outsourced teams and align with an Art Director’s vision, I’ll share the practical realities of working in top global studios.
My philosophy is that game UI is psychological architecture—it’s about guiding the player with empathy, clarity, and elegance. I am incredibly excited to learn about your personal goals, tackle your creative blocks, and help you unlock your full potential as a designer.
Expertise
Sessions with Baird Wang
- General Mentorship Session (30 min)