Portugal

Growth Product Management

Digital Marketing

Sales

Product Marketing

OutSystems

Google Developer Challenge Scholarship: Front-End Web Development

Master’s Degree

Bachelor's degree

International Baccalaureate Diploma

International Baccalaureat Middle Years Programme

Barbara Fernandes

Outsystems

Lead Product Manager

Public Speaking

Communication

Collaboration

Time management

Empathy

Team player

Organisation skills

Presentation skills

Stakeholder management

Analytical skills

Brand strategy

Data visualisation

Marketing strategy

Salesforce

Trello

Amplitude

Canva

Facebook Ads

Figma

Google Ads

Google Data Studio

Mailchimp

Miro

Google Analytics

PowerBI

SEMrush

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Ways to provide constructive feedback to team members.

Giving effective feedback

Helping high potential Brazilian SMBs to scale their business through digital marketing insights.
Working side by side with account managers as a cross-solution Google Ads insights specialist, I focus on growth acceleration projects including: 
-Search trends and Industry benchmarking analysis
-Identifying key growth opportunities through Google Ads and across the funnel 
-Launching new products and rebranding through Google Ads
-International Expansion opportunities
-Joint Business Plan proposals 
-In-depth reporting through Data Studio
-Webinars and educational collateral on Google Ads 
Although working with a variety of verticals, I have specialised in companies with a Lead Generation business model and have worked significantly in scaling Fintech, Education and B2B solutions.

Responsible for all Google Partners initiatives for marketing agencies in Portugal:
-Performed ongoing analysis on Partner performance and needs to identify actionable program development opportunities 
-Coordinated all marketing initiatives (both online offerings and in-person events for agencies) to help Partner agencies acquire new business and grow existing clients
-Developed the yearly strategic plan and coordinated local initiatives with the local sales teams
-Worked with the global teams on innovation projects to be scaled to EMEA
-Created quarterly in-depth reports on all Google Partners events and initiatives developed in Portugal

Managed several online marketing campaigns on Facebook and Google Ads to help acquire new app users and to promote events available through the app/website. Worked with the sales teams on a weekly basis to plan and report on campaigns to optimize ROI.

Developed web and media content for AppCoins.io during the launch of the AppCoins ICO - a successful ICO that raised over 1.5 Million USD for the first cryptocurrency for App Stores, now listed in all major cryptocurrency exchanges. 
Carried out all email marketing campaigns aimed at key stakeholders, reaching opening rates above 30%. 
Defined the communication strategy, closed PR partnerships and created major press releases.

Working language: English.

As a part of the Marketing team, defined brand communication guidelines and developed all PR & Events initiatives, including:
-PR Strategy: national and international
-Communication Guidelines
-Media Management
-Content Strategy
-Event Management
-Data Analysis & Reporting
-Partnership Development

Working language: English

Worked in a team engaged in planning, implementing and evaluating commercial campaigns, POS materials and promotions in collaboration with the Marketing and Sales Teams. Projects included:
-Annual Strategic Plan 
-Data analysis for the Monthly Sales Review
-Creative briefings for events 
-Creative briefings for POS materials 
-Package redesign

Barbara Fernandes🇵🇹

About Barbara Fernandes

Expertise

Sessions with Barbara Fernandes