Italy

UX Design

UI/ Visual Design

Content Design

Product Design

Customer Experience (CX)

UX writing

Interaction Design

UX Testing

UX Research

Bachelor's degree

Beatrice Caielli

Senior product designer

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Organisation skills

Stakeholder management

Accessibility

Design systems

Trello

UserTesting

Airtable

Amplitude

Asana

Balsamiq

ChatGPT

Figma

HTML

InVision

Jira

Miro

Notion

Adobe Creative Suite

Confluence

Google Analytics

Lookback

Time management

Team player

Presentation skills

Content editing

Content research

Data visualisation

Information architecture

User research

Usability Testing

Quantitative research

Qualitative research

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Sector: Digital Education (Language learning platform - B2C, B2B and B2G)
Collaborating closely with 2 PMs from the Product team and the rest of the Design team, I am currently carrying out multiple initiatives focused on improving the usability of our product on different levels (Growth, Booking, Retention ...).
My main duties are:
together with the PM in charge, to identify pain points and opportunities to improve the product, as highlighted from the UX research team, the Customer support team and BI team; to prioritise them based on the OKRs and the company vision
to ideate solutions, facilitate brainstorming workshops, document processes and analysis
 to collaborate with UX research team to identify the best research method to use, research user insights, validate hypothesis and solutions
to generate different kinds of deliverable, write tickets with the PMs and groom them with the Engineering team
As the design system owner, maintaining, expanding and documenting the company design system, including being the responsible for spec’ing components and syncing with the Engineering team and the Design team
            

    
    

    
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Sector: Fintech (Financial services - B2B)
Main responsible designer for one of the two main company products, working in a cross-fucntional team.
My main duties have been:
together with my PM and PO, to ideate new, innovative features for invoices uploading, scanning and management, based on the analysis of users feedbacks and research, brainstorming and C-level vision
to conceptualise the overall vision and long term strategy, and to scale it down to the MLP (minimum lovable product), breaking it down on multiple iterations
to design and test with users the solution chosen
once relased in production, monitor the KPI defined in order to evaluate the effectiveness of the solution
improve collaboration with developers and establish the design QA step
in charge of optimize, document and maintain the existing design system
coordinating a junior designer
            

    
    

    
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Sector: Fintech (Financial services - B2B)
Working in the UX/UI team for the Fintech B2C platform (the acquired startup
Savedo) with Scrum approach (Sprints, grooming sessions, retro sessions, ...)
I was responsible for:
UX/UI of the brand new Spanish website, structuring the complete process from scratch - from the research phase (focus groups, sociological and market analysis, competitor analysis), the definition of personas and of the information architecture (sitemap, user journeys, flows) to the design and testing of wireframes, pixel-perfect mockups, style guides and prototypes, making sure in the meantime that all stakeholders and the teams involved in the different steps of the project were always up to dated
conducting meetings, design reviews and internal workshops as facilitator among different teams
creating from scratch an atomic design system, especially focused in accessibility, for a new white label solution both for B2B and B2C platforms
collaborating with another designer and our Head of UX to the launch of the new Savebetter banking app for the US market
redesign of an internal portal used by customer service and sales department
coordinating and mentoring an intern designer
            

    
    

    
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Working as UX / UI designer in the Innolab - Artifcial Intelligence Department, following the principles of Agile methodology or Waterfall approach, depending on the project.
My main duties were:
- working closely with PM and PO in order to gather users and stakeholders requirements, analyze the functionalities and write them down in specification documents to be shared with the team
- conducting the user research phase with different techniques (focus groups, shadowing sessions, questionnaires, 1:1 interviews)
- define the key metrics and how to measure them with PM and PO to evaluate the success of the product
- creating personas, user stories, sitemaps and user journeys
- generating wireframes according to the previous analysis
- designing and shaping effective user-centric products and experiences, and validating them through usability tests
- designing responsive interfaces, industrial HMIs, webapps and mobile apps through the creation of mockups and prototypes
- collaborating with the development team during the whole process in order to find the most effective and less time-consuming solutions
- writing robust, dry, semantically meaningful and reusable HTML and CSS (Sass) code 
            

    
    

    
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I was part of the team that designed and developed the new version of a webapp (Angular2 based) to be used in analysis labs for checking in, analyzing, managing and stocking tubes.
I was responsible for:
- shadow research (visiting a laboratory and interact often with the operators and technicians, gathering their feedbacks about the previous version of the webapp and understanding their needs, requirements and improvements suggestions)
- defining personas
- defining and optimizing the user journeys and site-map while trying to minimize the discomfort of the users transitioning from the old to the new webapp
- designing the new interface of the webapp as easiest and intuitive to use as possible, improving time performances of the operators and testing it.
- coding the markup and the CSS (Sass)
- defining the new design system 
            

    
    

    
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I worked as UX and UI designer for a software house with a small in-house digital agency.
My main duties were to design and implement websites and landing pages with EasyDNN (a CMS based on .net technology), working closely with the marketing team in order to find the most effective solutions for increasing conversion rates and improve the digital identity of various clients.
Beside that, I was in charge to design intranet web apps for different companies (Nestlè, Pellegrini and SOL among others), according to the requirements gathered by the PM and the functional analysis provided from our analysts.
Both for websites and intranet webapps I also collaborated with the development team providing the HTML and CSS code. 
 
            

    
    

    
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I collaborated with the development team, designing (and coding the HTML and CSS) the GUI of an Augmented Reality app, according to the requirements provided by the PM and founder of the startup named Viewtwoo.

During this experience I designed the interface and defined the overall user experience of two main projects (including the related websites and providing also the HTML and CSS code):
- Bvisible Light, a web app for managing the bookings of outdoor advertising spaces
- Zen parking, an iOS app designed for finding and paying via smartphone your own parking spot

Updating and adding new items to the fashion dictionary “Dizionario della Moda 2010”

Started as a freelance collaboration, from January 2010 I was full-time employed and moved to Berlin.
My duties were:
- designing seasonal collections (womenswear fashion)
- following the complete development of clothes, from initial drawings to final samples
- creating detailed tech packs
- liaising with factories and travelling to offshore factories in Nepal and India to check production
- creating graphic layout of collections catalogues, merchandise artworks, print artworks and illustrations
            

    
    

    
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Assisting the product developer in creating tech packs, checking samples and writing reports for chinese factories

Beatrice Caielli🇮🇹