United States

Master of Science - MS

Bachelor of Arts (B.A.)

Beatrice Trinidad

User Experience Designer

Portfolio

• Spearheading the design, research, and product initiatives of IBM Support within the Chief Information Officer (CIO) division
• Working on large transformation initiatives, such as integration of artificial intelligence (WatsonX) & automation for improved productivity across the IBM Support Platform

• Executed design enhancements to improve the IBM Support platform, optimizing usability & productivity for 25,000+ IBM support agents

• Led redesign of the comparison tools feature on Banking Cloud platform by conducting user research and prototyping new interactions based on insights
• Performed accessibility & usability evaluations of Credit Risk software to refine features for next software release

Asilimia is a startup that empowers African small businesses through a cheap, easy and tailored digital payment ecosystem (Part of the Founders Program at Station F, the biggest startup campus in the world).

• Led design and development of Asilimia’s new B2B and C2B web dashboard for small business owners in Africa
• Improved digital marketing assets and redesigned website for the Asilimia mobile app

All work was performed at the Rutgers Human-Computer Interaction Lab for Health and Sustainability underthe supervision of Dr. Sunyoung Kim.

"A User-Centered Design Approach for Improving Health Communication"
This project was funded and partnered with the Rutgers Cancer Institute of New Jersey and published in the International Journal of Medical Informatics.
• Designed and developed patient portal prototypes to investigate how leukemia patients react to presentation of sensitive data

"VillageMED: Developing a Mobile Application to Support Medical Missions in Haiti"
• Designed an easy-to-use and feasible mobile platform to support the existing clinical workflow for a non-profit healthcare organization, VillageMED

• Established and maintained the first design system for the School of Engineering and Applied Science, focusing on accessibility and consistency across digital platforms
• Created graphics and other visual assets for brand communication, such as newsletter graphics, posters, and marketing print materials

• Led redesign of online learning department’s websites used by 79,000+ students & faculty (PHP, JavaScript)
• Provided web & database application support for Teaching and Learning with Technology department by working on server-side scripts and writing application documentation (Python)

• Developed marketing campaigns and website assets for biggest client, IT'S HANBUL (a Korean cosmetic company), on their launch of E NATURE products in North America to stores like Target and Urban Outfitters

• Taught children in both an in-home and classroom setting on how to create a website of their own while promoting and expanding the startup's brand

Beatrice Trinidad🇺🇸