Brazil

Service Design

UX Research

Service Design Research

Master of Business Administration - MBA

pós-graduação

Beatriz Figueiredo

Staff Service designer (especialista)

Quantitative research

Product strategy

Qualitative research

Problem-solving

Time management

Critical-thinking

User research

Miro

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to create personas, and leverage them in design.

Creating and leveraging user personas

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Responsável pela entrada de novas pessoas entregadoras na plataforma e pelos benefícios ofertados à elas

Buscar financiamento de empresas para subsidiar o evento da Observe e seu podcast

I help people from all over the world to understand the Design field, to make portfolios and to prepare for job interviews

_Evolução do serviço Entrega Fácil (que faz entregas sob demanda fora do app do iFood) gerando valor às pessoas usuárias e criando diferenciais competitivos por meio de dados quantitativos e qualitativos, levando em conta os objetivos do negócio e a viabilidade técnica
_Estruturação de organização de times por meio de jobs to be done para atender aos objetivos do negócio de forma a criar engajamento e propósito entre pessoas colaboradoras e suas lideranças
_Mentorias e consultorias para aumentar a maturidade das entregas do time

Facilitation of multidisciplinary projects to define strategies and services for the newest financial app of the biggest private bank in Latin America: iti. I was part of projects such as iti's credit card, client's journey management and service strategies for self-employed and small business owners. The steps are, in general:
- data analysis;
- user research, persona definition and empathy maps;
- benchmarks and value curve analysis;
- interviews and concept tests;
- workshop facilitations to co-create solutions with stakeholders and prioritize them to come up with a Minimum Lovable Product (more relevant to the consumer than de good old MVP);
- business model canvas and blueprint.

Partnership establishment with startups to create new services valuable to users in order to enrich the  portfolio of the Digital Services and Innovation Direction. Conduction of Design Thinking trainings to propel the digital transformation mindset in the company. Adaptation of services of the company to turn them accessible to people with visual and hearing impairments.

Toy design, participating since the Market research fase, production of the toys based on industrial processes and cost effectiveness until the displays of the products at stores and the evaluation of final users. 
Results:
- renovation of the Arts and Crafts line, responsible of 53% of the current products, which contributed the line to have the biggest growth when compared to the other 6 lines of the company;
- part of the design of the top seller product of the company (over 60,000 toys sold in 2016);
- responsible for the visual language of the company for the 2016 national toy fair and the company convention;
- negotiation with big national and international suppliers.

Development of products for the design consultancy focusing on market research, sketches and 3D modeling as well as taking part of meetings with clients.

Development of scientific and technological, as well as, artistic and cultural activities, under the supervision of a researching professor, applying the scientific and creative thought to the project.

Responsible for researching formal analogies between works of the architects Antoni Gaudí and Oscar Niemeyer. 

Planning and development from scratch to the final product, a book-object.

Disclosure of activities, discoveries and conclusions in publication know in the scientific area, lecture in the 20th International Symposium of Undergraduate Research.

Guiding professor: Dr. Clice de Toledo Sanjar Mazzilli - USP

Beatriz Figueiredo🇧🇷

About Beatriz Figueiredo

Expertise

What mentees say