Iran

Product Design

UX Design

UI/ Visual Design

Generalist Product Management

UX Testing

UX Research

Bachelor of Engineering - BE

Behdad Morsalpoor

Product Design Lead

Communication

Problem-solving

Leadership

Adobe Illustrator

Adobe Photoshop

Figma

• Spearheaded the User Engagement design tribe, managing a team of 3 product designers and 1 graphic designer, effectively prioritizing and redesigning key features in collaboration with product heads and PMs.

• Revamped the two-factor authentication process, resulting in an 80% reduction in related support tickets and significantly improving user experience.

• Conceptualized and implemented an innovative redesign of fiat and crypto deposit/withdraw features, increasing the average conversion rate by over 45%.

• Established and executed quarterly OKRs and feature roadmaps, achieving 100% completion rate across all quarters, enhancing team focus and productivity.

• Orchestrated the design response for the high-pressure listing of Hamster Combat token, managing the team to handle user errors, creating an effective tour guide, and improving FAQs, resulting in a record-breaking 138,000 signups in one day with 80% successful trades.

• Forged an intuitive design system for a 10-person design team, leading to a significant increase in effectiveness and streamlined workflows.

• Guided the design team, crafting a comprehensive roadmap for product redesign and implementing UX tools. Resulted in heightened productivity and accelerated design processes.

• Restructured a decentralized cryptocurrency exchange platform that catered to a staggering 20000 user base.

• Designed a social trading platform for cryptocurrencies, empowering 5000+ expert traders to share insights. Facilitated access for nearly 5 million users to leverage valuable cryptocurrency knowledge.

• Conceived and developed a platform facilitating the interaction between celebrities and their fans that brought in 10,000 dollars per 3 months in revenue.

• Operated on the design and implementation of a new Payment as a Service platform used by nearly 18000 companies today.

• Boosted the success rate of purchases in the payment gateway to 65% by improving usability based on the usability heuristic evaluation.

• Begun a new panel for 18,000 companies to subscribe to and use the payment methods for the system.

• Applied Agile methods and processes to promote a disciplined and transparent project management process and refined backlog and sprint backlog of 2 products simultaneously, allowing users to trade in the cryptocurrency market and learn from the academy.

• Built the solution vision, 1-year roadmap, and backlog of work through the project's life cycle and prioritized the features, themes, and user stories based on the collaboration with the stakeholders, marketing, business, and production teams by prioritization tools such as Moscow, feasibility-priority map, force ranking prioritization, etc.

• Enhanced the deliverability of the production team by 20% with clarification of the sprint goals, defining the definition of done and definition ready for each production team, and determining the acceptance criteria of any user stories.

• 32 hours spent teaching and workshops for 16 students in collaboration with the Digikala company, the most prominent e-commerce in Iran.

• Educational topics included UX history, UX deliverables, Design Thinking, and UI design principles.

• Led a 5-member design team to provide High-Fidelity Prototypes and Interactive prototypes of the cryptocurrency exchange based on Design Thinking and UCD Strategies.

• Designed more than 1500 pages in two color themes and four resolutions that handle the accessibility and Context of use.

• Accomplished Usability Test after any scrum sprint and sweetened the product's conversion rate by more than 60%.

• Set up more than 5 usability tests to figure out the accessibility problem in color blindness and revise those by redesigning the Style Guide.

• Acted as liaison between marketing, business analysis, design, and development teams to demonstrate the business goals, user needs, and customer demands of the cryptocurrency exchange and e-commerce website.

• Prioritized the features and user stories in the backlog, planned two-week sprints, and clearly articulated the product vision to engineering, resulting in hitting 75% of the product's goal defined at the beginning of the year.

• Conducted the 2 teams of product management and test team to check the status of the sprints and the DOD of the stories.

• Managed 3 design teams to made wireframes and High-Fidelity Prototypes of PIM service, cryptocurrency exchange, and fashion e-commerce.

• Built a comprehensive and flexible design system used in all project efficiency.

• Performed usability tests and heuristics evaluations to decrease the average bounce rate of the cryptocurrency exchange by more than 40%.

•	Produced 3 e-commerce websites for rugs retailers and created one service-based website.
•	Developed products based on a data-driven design approach that gathers data from analytics tools.
•	Decreased the overall bounce rate to 25% after diverse Usability testing and redesigning pages and enhanced conversion rate by more than 68% by improving the UI and UX for the Khazai Rug Outlet website.

•	Delivered High-Fidelity Prototypes of Options Trading website that launched as MVP for 500 economists and professors of the University of Economics.
•	Redesigned the company's website that is the only OTC stock in Iran, and by that, the conversion rate of the news page increased by more than 25%.

•	Refactored the company's website that introduces 27 of the start-up team located and funded in the accelerator.
•	Instituted panel for start-up teams that can apply to the accelerator and then mentors can give scores of qualifications.

•	Constructed website and mobile application that helps food bloggers write comments and scores for all restaurants.
•	Recreated the product based on the qualitative data and reached the number of users by more than 600%.

• Increased brand awareness of the companies animations by 50% based on the designing content calendar for diverse channels such as social networks, blogs.
• Launch 3 influencer marketing campaigns and grow the audience of the short animations by more than 200%.

• Learned 3D animating on MAYA software and animated the secondary character of the "Prince of Rome" animation for 10 minutes.

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