United Kingdom

UX Design

Service Design

Product Design

Customer Experience (CX)

UX writing

Interaction Design

Ben Bashford

Strategic Product & Service Design Leader

Problem-solving

Empathy

Stakeholder management

Leadership

Negotiation

AI/ML

Human computer interaction

Information architecture

ChatGPT

Figma

Adobe Creative Suite

Communication

Collaboration

Team player

Conversational AI

Usability Testing

Prototyping

Product strategy

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I led the Experience Design discipline across the London and Tokyo studios.

Leading nine globally distributed product design teams working to augment a household name ticketing platform's in-house product design capabilities.

I led a remote-first team of Product Designers taking a consumer-facing mobility data product from insight to initial concept and pragmatic MVP for launch, product-market fit, longer-term "north star" vision, iteration at scale and responsible localisation as we launched in additional cities across the globe.

Helping to define long term ethical and culturally competent approaches to the collection and use of large datasets for medical research. Client under NDA.

Defining the strategic experience vision and principles for a large British telco.Client under NDA

Long term vision and “Day 1 MVP” to re-launch the loyalty scheme of a major British high street retailer.Client under NDA

Strategic vision, concept, prototyping and go to market design for a cutting-edge podcast app to help people capture and retain knowledge gained whilst listening.

Shaping the strategic vision and conceptual design of a domestic connected product from a household name British media brand.Client under NDA.

A rapid sprint helping to define the sonic brand for a high street electronics retailer.

Product management, branding, design and creative direction. Helping to define the long term product strategy and day one launch of Natwest Tyl, a next-generation payment platform for RBS.

Designing an AI assistant based front end for complex visual search algorithms.

Returned to Possible as a Creative Director on a short project leading a team developing a multi platform design system for a global brand.

Led a team of 10 full-time UXers and a number of freelancers across multiple accounts including Specsavers, HSBC, Canon, Aston Martin and Adidas.

Near future vision project. Under NDA.Proud to be named inventor on two patents.

Led the cultural insight gathering, field research and design of the first iteration of DAZN, a multi-platform sports IPTV service launched simultaneously in Germany and Japan.

Connecting club culture to the wider world, on screen and irl though parties, film and video.

Insight-driven design and invention for multi-device products and services.Discover > Invent > Refine > Ship > Iterate > ScaleI specialise in the innovative application of technology to unlock new possibilities. Interactive experiences that echo brand values, multi-touchpoint design systems and pragmatic visions of the future that inform roadmaps to drive positive change.Deep experience working with big data, AI/machine learning, IoT/smart home, conversational, voice, and audible UI.

While at Gyro I worked on a wide variety of projects; from designing and building full scale CMS driven e-commerce sites to intranet applications, highly personalised HTML emails, multilingual microsites and concepts for viral campaigns.Toward the end of my stay at Gyro I was involved in the pitching process, scoping modern web application projects and creating information architecture and user interaction diagrams.

Ben Bashford🇬🇧