United States

Content Strategy

Branding and Identity Design

Service Design

Copywriting

Digital Marketing

German

Bachelor of Arts - BA

Benjamin Riddle

Content Strategist

Communication

Collaboration

Problem-solving

Empathy

Presentation skills

Leadership

Project management

Content creation

Design systems

SurveyMonkey

Airtable

Asana

Figma

Miro

Adobe Creative Suite

Stakeholder management

Time management

Customer service

Conflict resolution

Public Speaking

Brand positioning

Content strategy

User research

Prototyping

Qualitative research

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to create personas, and leverage them in design.

Creating and leveraging user personas

- Hired by the Global Head of Learning to scope, develop and lead a new creative strategy position on the Learning team that blended product marketing, brand strategy and content design to create and launch impactful learning experiences. 

- Created a new Learning @ Airbnb brand identity in collaboration with a team of designers, illustrators and art directors which led to the development of a new internal Learning team website and branded collateral to drive employee engagement. 

-  Created new content standards and product categories to deliver and scale learning offerings across 6.7k+ employees globally. 

- Worked directly with global learning leads and cross-functional partners to research, design, and deliver learning programs across 4 categories, focused on teams, all staff, leaders, and managers.

- Nurtured key relationships with cross-functional leaders to align learning content and communications with Core Values, employer branding, and Diversity and Belonging initiatives.

- Increased cross-channel learning product marketing open rates via creative copywriting and communications campaigns. 

- Partnered to direct and scale a new learning team brand identity across the entire digital employee experience and learning management system (LMS), impacting 6.8k+ global employees daily.

- Pioneered Airbnb's micro learning strategy, which led to new vendor procurement relationships with startups using generative AI to create just-in-time learning solutions. 

- Repositioned learning team offerings to align with a remote first way of working, improving click-throughs and engagement rates by up to 200%.

- Worked as an executive assistant for Severino Alvarez during his tenure as Creative Director of Jarritos while contributing to the execution of brand collaborations extending from luxury fashion and streetwear to global consumer goods brands.

- Worked as a contractor to develop the copywriting practice for both DFY and DIY SaaS products, which included the development of SOPs for copywriting in collaboration with project managers, designers and the development team. 

- Specialized in crafting custom brand voice guidelines and copy for DFY clients, ensuring consistency across web pages and digital touchpoints. 

- Shaped and managed the B2C brand voice for Maisey across all content channels, which included creating visual and written content for blogs, Instagram and Facebook accounts, email campaigns and launch sequences for digital products. 

- Created persuasive sales copy for DIY website templates, landing pages and social ads, blending creativity with strategy to enhance digital experiences and boost brand loyalty.

Partnering with disruptive and impact-driven companies at the intersection of brand, product and culture. 

www.benjaminriddle.com

- Developed and mobilized a global community of conservationists, investors and consultants around opportunities for landscape-scale change.

- Facilitated workshops with the Landscape Finance Lab team using design thinking as an approach for creating new solutions in the global conservation arena. 

- Developed branded collateral, presentations and reports for the Landscape Finance Lab leads, including Annual Reports, Stakeholder Reports and Conservation Reports that were featured at COP 23. 

- Supported the development of the Landscape Finance Lab global learning community in collaboration with the Global Community Manager. 

- Developed new marketing channels for the Lab which led to the creation of a blog and social channels and an interview series with global Landscape Leads who are dedicated to the work of conservation at scale.

- Supported a cross-functional group of leaders from WWF to define cultural behaviors and new ways of working to equip the globally networked organization with the skills and mindsets needed to meet their conservation goals and achieve better outcomes for the planet. 

- Established and equipped an agile community of changemakers in the WWF network with the tools and skills needed to drive culture change from where they are positioned, flattening hierarchies and creating a fail-safe space for prototyping in a community of practice.  

- Supported the Global Manager for Performance & Learning to design and facilitate a three-day  immersive workshop experience that brought a group of 40 global leaders together to create a community of practice and a portfolio of prototypes that were then tested and implemented across the WWF network.

- Designed and implemented WWF's first virtual annual conference of CEOs in collaboration with a team of virtual facilitators, equipping the organization with new tools and capacities for remote working.

- Redesigned WWF's Performance Management Program to align with new ways of working, aligning performance management criteria with four key behaviors: listening deeply, collaborating openly, innovating fearlessly and striving for impact.

- Built and managed sales relationships with leading coworking communities in Berlin and around Europe

- Completed market research around the needs of freelancers and hybrid workspaces to support our team of developers and designers to create solutions for the collaborative economy.

- Managed and launched social channels to drive SaaS sales and B2C signups via social campaigns, blog content and email campaigns.

- Worked on contract to lead consulting projects while also helping the company develop its design consulting practice and establish its B2B brand on social media. Here were a few of my responsibilities: 

- Scoped, managed and executed projects for top client accounts, which included the development of new products, employer brand campaigns, talent acquisition and retention strategies, core values discovery and behavior change initiatives. 

- Developed creative briefs and designed presentations, toolkits, project deliverables and social content that aligned with external brand standards,

- Developed internal toolkits for innovation and stakeholder management and facilitated live and virtual event formats that helped teams, startups and organizations define their brand values and create organizational cultures that reflect their purpose. 

- Designed and taught a 6-session virtual course on the foundations of brand building, social media, and digital marketing to equip top leaders and executives with the skills and tools they need to cultivate thought leadership online.

- Brokered a new contract to develop an employer brand campaign. Partnered with external global communications and design teams to author an 88-page culture book, reaching 7k+ employees globally.

While working at Intrraprenör, we received the XING New Work Award for the Best Young Company in 2018.

Managed projects and helped develop cross-sector social impact initiatives in collaboration with BLK SHP's global community of social entrepreneurs, creatives and thought leaders. 

BLK SHP is a global platform that unlocks creativity to solve the most pressing problems of our time. From #GivingTuesday to the New Renaissance, BLK SHP has a proven track record of launching disruptive initiatives that catalyze positive change. 

www.blkshp.com

Organized workshops and mobilized student leaders, administrators and corporate partners from institutions of higher education to develop entrepreneurial ecosystems that catalyze innovation activity on college campuses in the United States. 

The University Innovation Fellows is a program of the Stanford d.school and part of a global movement to ensure that students gain the necessary skills and mindsets required for the economy of the future.

Managed and facilitated the design process for Victory Village, a mixed-income community development project built upon principles of stewardship, service and sustainability. Overstreet Studio is an urban design firm that specializes in sustainable, walkable communities.

Led the exploration of design thinking as a methodology for solution building in the early childhood sector. Together with FerebeeLane + Co and Future Partners, we brought stakeholders together for a multi-day design workshop to explore ways that human centered design can be used to improve the lives of young children and their families.

Assisted with the development of brand strategy, managed social media communities, managed press and PR coverage, developed book and media content and contributed to design strategy for client projects with Microsoft and Genentech. SolveNext is a Silicon Valley innovation firm teaching people how to conceive of ingenious solutions.

Worked with the Office of the President at Furman University to develop a strategic project on innovation and creativity, with a focus on exploring ways that design and innovation could add value to the Liberal Arts education. This work led to the establishment of Furman's participation in the University Innovation Fellowship, the creation of TEDxFurmanU and set the stage for the Furman Advantage and on-campus centers of impact like the Hill Institute for Entrepreneurship and Innovation.

Benjamin Riddle🇺🇸

About Benjamin Riddle

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