Benny Aartman🇳🇱
Design Lead in Digital Innovation at adidas
About Benny Aartman
Design Lead in Digital Innovation at adidas
Experienced innovation designer, leading design and experimentation and daring to explore bold future directions — currently for adidas digital.
I have 12+ years of experience across product and innovation teams in both agencies and corporate design teams.
Alongside this, I work with product designers through individual mentorship to help them grow in their craft.
Expertise
DesignUX DesignUI/ Visual DesignXR DesignUX TestingUX ResearchGenerative AIQuantitative researchProduct strategyPrototypingQualitative researchCommunication
Sessions with Benny Aartman
- Intake (30 min): Let's get to know each other. We'll discuss your goals, current challenges, and determine which coaching session or set of sessions is the best fit for your needs.
- Design review (45 min): Get actionable feedback on your design work. Together we'll identify opportunities for improvement, solve design challenges, and define clear next steps. Typical topics are: UX/UI design, Design strategy, Concept development, Prototyping, UX research, User flows Wireframes & prototypes and Design presentations & storyline.
- Presentation & Storytelling (45 min): We’ll work on your presentation structure, storytelling, and design rationale to help you communicate your work with more clarity and confidence.
- Prototype & Validation (45 min): In this session, we’ll review and refine your prototype, define a testing approach, and set up a practical plan to validate your design.
- Portfolio Review (45 min): We’ll review your portfolio together and identify clear ways to strengthen your case studies, storytelling, and overall presentation.