Canada

Product Marketing

Benton Li

Director, Solution Marketing

Communication

Collaboration

Time management

Project management

AI/ML

Marketing strategy

Salesforce

Asana

Monday

Notion

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Leading global solution marketing strategy to showcase the value of Infor's Industry AI strategy for Infor OS Platform across Infor CloudSuite, applications, and key industries.

• Launched Infor GenAI, unleashing hyper-productive workflows embedded with generative AI in Infor CloudSuites
• Building foundational yet evolving positioning and messaging for Infor Industry AI: enterprise AI solutions built for personalization, productivity, and innovation for every user, any industry
• Enabling GTM functions on the latest with Infor Augmented Intelligence Service
• Creating demand through speaking and written engagements for Infor Velocity World Tour and key industry publications

More to come!

| Helping Enterprise Talent Leaders Find, Nurture, and Analyze Talent |

With economic uncertainty, talent teams find themselves pressured to do more with less. I joined Findem to help drive talent transformation in a cluttered market segment filled with point solutions.

As the founding product marketer, I've built the product marketing and GTM enablement functions from scratch. I've introduced PMM programs, created processes, and transitioned the messaging, positioning, and narrative beyond a single sourcing solution into a talent platform for the enterprise.

I've also had the pleasure to launch generative AI capabilities, helping recruiter and talent leaders to deliver a more engaging candidate experience.

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Findem’s Talent Data Cloud enables organizations to build and evolve their workforce with unmatched precision, objectivity, and efficiency. It's the only AI talent acquisition and management solution that generates dynamic, multidimensional talent data called attributes to deliver the most advanced talent intelligence. With Findem, customers like RingCentral and Intuitive Surgical are unlocking actionable insights at every stage of the talent lifecycle and transforming how they plan, hire and manage talent. Visit us and request a demo at www.findem.ai.

| Driving Mid-Market Digital Finance Transformation |

As the pandemic progresses, I am arming myself with the experience of protecting the financial health of organizations. My focus is on leading strategic product growth with use case storytelling, go-to-market strategy, and narrative design to drive a customer-centric product and brand narrative for financial planning and analysis (FP&A), accounting, and HR leaders:

• Transitioned GTM sales motion from enterprise to mid-market through simplifying buyer's journey, creating 7 use case campaigns, and refining sales pitch
• Launched tier 1 & 2 products (Workforce Planning, AI for Finance, quarterly releases), strategic alliances (Trintech, Acumatica, & Microsoft), and projects by creating strategy, enablement, and bill of materials
• Refined core messaging, positioning, and go-to-market alignment across marketing, sales, sales enablement, solution consulting, and account management
• Led annual and quarterly product marketing planning, aligned to marketing goals and business objectives
• Built processes to scale product marketing support with customer marketing, demand generation, content marketing, field marketing, sales enablement, and field sales teams
• Identified new areas for growth, innovation, and market expansion to increase total addressable market
• Worked with industry analysts such as BARC, Gartner, Ventana, Dresner, Constellation Research, etc on vendor reports to maintain leadership in the FP&A vendor market
• Created new product uplift, upsell, & churn mitigation strategies and enablement through cross-functional collaboration with executives and functional leaders
• Project managed a 7-month website refresh to extend the new Planful brand, improve website performance, and enhance buyer experience
• Filled multiple vacancies for Director of Product Marketing, Sr. Director of Sales Enablement, Customer Marketing Manager, and Partner Marketing Manager

| Accelerating Enterprise People Analytics Transformation | 

COVID-19 pushed HR professionals into the center of the business, tasked with protecting employees' health and safety. I focused on helping HR leaders see the value of people analytics in managing a pandemic through narrative design, core messaging, positioning, enablement, and audience marketing within the people analytics and workforce planning space.

• Managed a product marketing specialist, supporting their career development and upskilling 
• Built out GTM motion outlining 8 HR business challenges - creating core value propositions and solution marketing bill of materials
• Strengthened market leadership by achieving industry analyst placement for Visier as the leader in GigaOm Radar for People Analytics Platforms through analyst briefing of solution innovations 
• Received TrustRadius' Tech Cares 2020 Award from bringing together 1,700+ HR leaders by leading Visier's positive response to COVID-19 with a 10-part series of community discussions
• Enabled 100% sales and marketing confidence with a narrative design fit to drive awareness and achieve pipeline coverage for 80+ sales executives across 3 countries
• Created a customer success story with Standard Bank to highlight the value of a pre-built analytics solution
• Championed organizational enablement by interchanging between the hats of product management, demand generation, field marketing, content marketing, sales enablement, events, analyst relations, solution consulting, and business development

| Helping IT Leaders Build Intelligent Enterprises | 

Promoted to lead core messaging of Augmented Analytics and evangelize IT audience upsell strategy of hybrid analytics for cloud SaaS adoption from on-premise solutions:

• Championed value proposition of multi-product solution offerings with a focus on the SAP Analytics product portfolio in the Intelligent Enterprise
• Developed audience messaging for the CTO, SMBs, Analytics Application Designers, and On-Premise SAP BusinessObjects BI Suite customer personas
• Led SAP Analytics participation and positioning for Strata Data NYC 2019, highlighting augmented analytics features
• Project managed the #askSAP Analytics Community Call, bringing 800+ analytics leaders to learn about the direction of SAP Analytics
• Created a thought leadership series to share industry analyst insights and customer success stories, leading with a SAPPHIRE NOW 2019 keynote customer video for a live audience of 45,000+
• Refined L0 messaging and positioning strategy with Product Marketing, Product Strategy, and Digital Go-To-Market senior leadership

Focused on raising awareness of the product marketing career path with the world's largest product marketing community.

• Developed 10+ product marketing workshops and sessions for 300+ students at University of British Columbia, Simon Fraser University, and British Columbia Institute of Technology

Focused on global market awareness with industry analysts, global event pipeline coverage, and cross-product positioning:

• Evangelized SAP analytics product portfolio encompassing all cloud and on-premise analytics solutions with a focus on augmented business intelligence and hybrid analytics, building out core messaging, positioning, content, and campaigns for field and presales 
• Created and managed the new SAP Analytics Influencer Program to raise awareness and amplify SAP Analytics Cloud messaging with industry analysts and influencers
• Developed core assets to highlight lines of business and industry use cases of SAP Analytics Cloud's integration with SAP Ariba, SAP SuccessFactors, SAP C/4HANA, and SAP Concur
• Supported overall strategy, golden pitch, and messaging guides with the role reporting directly to VP, Global Product Marketing
• Led the Analytics portfolio on sap.com to ensure the story and business value of hybrid analytics is conveyed

Focused on driving product growth, evangelizing predictive analytics and machine learning use cases in outbound and inbound product management activities:

• Managed predictive, machine learning features in SAP Analytics Cloud, driving product enhancements by gathering product requirements, formulating use cases, and stress testing edge cases across 8 development teams + 1 UX team
• Influenced management decisions on product strategy from market and customer requirements gathering, working closely with development, UX, and customer experience
• Led end-to-end feature enhancement of Smart Insights, an augmented analytics capability, with development and UX
• Supported build out of SAP Analytics Cloud features including natural language querying, smart data discovery, time series forecasting, R, and clustering
• Spearheaded customer feedback research for Search to Insight machine learning feature to 1400 customers to refine product roadmap

Focused on HR technology implementation and employee onboarding:

• Supported 5 business systems analysts with the technical implementation of Oracle Taleo Social Sourcing by creating enablement materials
• Led 4 month redesign of new-hire onboarding engagement platform, working closely with Digital Review Board and recruitment teams
• Refined employee onboarding communications through developing nurture sequences and content strategy

Benton Li🇨🇦