Türkiye

Content Marketing

Content Strategy

Master of Science - MS

Berfu Hena Azazi

Growth Marketing Manager

SEO Writing

Public Speaking

Collaboration

Problem-solving

Leadership

Content strategy

Trello

UserTesting

Ahref

Asana

ChatGPT

Google Data Studio

Adobe Creative Suite

Google Analytics

BambooHR

Empathy

Communication

Organisation skills

Presentation skills

Critical-thinking

Brand positioning

Content pipeline

Content research

Conversion optimisation

Market research

Marketing strategy

Quantitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Tips on how to work and collaborate with engineers and developers.

Working with engineers

• Worked with designers and developers on UX improvements and A/B tests
• Partnered with marketing and growth teams to develop copy across website and landing pages to improve conversion and engagement rates
• Monitored and reported on the performance of content using Google Analytics, Google Search Console, Ahrefs, SurferSEO and Looker
• Prepared detailed content briefs for writers and planned topic clusters
• Conducted comprehensive keyword research and gap analyses of competitors
• Developed process documentation

• Conducted performance improvement plans with teammates
• Facilitated hack week/design week sessions

• Developed the editorial calendar weekly and published blog posts daily
• Implemented on-page SEO strategies to improve search engine rankings
• Suggested new content ideas aligned with blog topics and audience interests
• Completed content performance tracking sheets
• Implemented conversion optimization practices on high traffic blog posts
• Maintained and updated the knowledge base to ensure accuracy and relevance
• Implemented YouTube video marketing best practices to enhance video reach and engagement
• Mentored and onboarded a team of content operations specialists, being the first hire
for the role

• Wrote SEO-compatible blog posts (English and Turkish)
• Edited and proofread blog posts that other writers wrote (English)
• Scripted, recorded, edited and published/distributed video podcast episodes on popular platforms like Apple Podcasts, Spotify, YouTube (English and Turkish)
• Scripted and recorded instructional YouTube videos (English and Turkish)
• Conducted market/competitor research
• Conducted grant and funding research
• Prepared company presentations/documents for the Accelerator Program we were accepted to (English)
• Provided customer support through live chat

Translated academical law articles from English to Turkish for the purpose of providing learning materials for Turkish students in their native language

Designed the ready-to-print brochure about the Designer Babies project exhibited within the scope of Istanbul Design Biennial 2018

Kitty AI project:
• Designed the ready-to-print promotional sweatshirt
• Designed/created memes and social media posts
• Increased the Instagram follower count collectively with the team
• Optimized the Instagram posts

Distilling the Sky project:
• Took part in the brainstorming sessions

• 3D modelled a caisson in Rhinoceros
• Checked/edited technical drawings of products
• Worked on a custom meeting table design request of a prominent client with one of the designers, used SolidWorks

Interviewed Festival Comittee officials, international sportspeople and their coaches

Berfu Hena Azazi🇹🇷

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