United States

Product Marketing

Master’s Degree

Bachelor’s Degree

Bethy H.

Global Director, Product Marketing

Communication

Collaboration

Team player

Organisation skills

Conflict resolution

Stakeholder management

Leadership

Market research

Marketing strategy

User research

Asana

Jira

Confluence

Zendesk

- Conducted qualitative and quantitative research to understand user segments.
- Coordinated user testing to validate design approach and inform product development.
- Developed go-to-market strategy for Credit Karma's mortgage and auto verticals, partnering closely with marketing campaign owners.
- Created product positioning and messaging and presented to cross-functional stakeholders.
- Developed and launched process for monitoring for user experience feedback across Credit Karma’s core experience.
            

    
    

    
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- Created and sent regular email newsletters
- A/B tested email creative to optimize open and click rate
- Developed infographics summarizing tax season results
- Created fliers for distribution at college volunteer fairs, tax preparation sites, etc.
- Photographed tax sites
- Consulted on a variety of marketing initiatives (social media, email, branding, volunteer recruitment, etc.)

- Managed Copy, Editorial and Community teams, overseeing development of all consumer-facing communication.
- Managed events such as a college campus tour and social media activation in downtown Detroit.
- Developed video content ranging from user storytelling to social engagement.
- Implemented formal editorial process for Credit Karma, on-boarding freelance writers and editors.
- Oversaw team budget for social, content and community events.

- Established Credit Karma’s member support channel, growing the team from 1 to 15 specialists to handle growth in support email volume.
- Launched first training program for member support specialists. 
- Created and documented all member support policies and procedures.
- Oversaw all original content development for Credit Karma.
- Co-created Credit Karma’s first written brand positioning and messaging hierarchy.

I'm a personal finance expert specializing in credit, debt, student loans, young money and parenthood. I've written dozens of articles on personal finance and been quoted in major publications including Forbes, TIME, Business Insider, U.S. News & World Report, CNBC, Refinery29 and Glamour. I've been interviewed on both live and pre-recorded television, radio and podcasts. I've even starred in a commercial. And, in a former life, I played Peter Pan in a local theater production. Ask me about it sometime.
            

    
    

    
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- Managed all company social media accounts, including customer service requests and original content planning and execution.
- Organically grew Credit Karma’s Facebook from tens of thousands of fans to hundreds of thousands fans with $0 budget.
- Developed all copy for product, brand and marketing as Credit Karma’s sole copywriter.
- Pitched and contributed stories to publications including Huffington Post, TIME, Business Insider, Forbes, LearnVest, U.S. News & World Report and more. (See my portfolio at www.bethyhardeman.com/portfolio.)
- Planned Credit Karma’s editorial calendar, performing outreach to bloggers to contribute content and interviews.
- Developed pitches, wrote and edited content for the blog and external sites, maintaining a cadence of 5-10 posts per week.
            

    
    

    
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- Launched and maintained the See Jane Run blog, incorporating product reviews, running anecdotes, recipes, client experiences and interests to help boost store sales and develop the brand voice and style.
- Administered company social media accounts and developed plan for distributing blog content and store announcements.

- Taught Spanish immersion classes to native English speakers from 2 to 7 years old, incorporating music, theater and total physical response.
- Developed plans that resulted in best student to number of classes ratio. This helped to maximize each class's financial potential.

Bethy H.🇺🇸

About Bethy H.

Expertise

What mentees say