United Kingdom

Growth Product Management

Digital Marketing

Growth Hacking

Master of Business Administration - MBA

Bianca Sonnewend

Growth Product Manager | Product-Led Growth

Usability Testing

Relationship management

Product analytics

Communication

Problem-solving

Time management

Empathy

Organisation skills

Stakeholder management

Leadership

Project management

Campaign execution & analysis

Content creation

Content strategy

Email marketing

Forecasting and reporting

LinkedIn writing

Budget management

Marketing strategy

User research

Zapier

Canva

ChatGPT

Facebook Ads

Figma

Google Ads

Hotjar

Instagram Ads

Intercom

Jira

LinkedIn Ads

Miro

Mixpanel

Notion

Google Analytics

PowerBI

Collaboration

Conflict resolution

Critical-thinking

Analytical skills

Product strategy

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Tips for transitioning into a new role or company.

Changing roles

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Tips on how to work and collaborate with engineers and developers.

Working with engineers

RD Station is a leading SaaS company focused on software development for SMBs. Its marketing and sales automation platform has +50k customers in +50 countries.

• Leadership of the entire experimentation process (from ideation to analysis) of Acquisition and Monetization strategy of the RD Station Marketing's Entry-Level Plans, with Product Designer and Tech Lead
• Identification of opportunities to prioritize experiments based on Product Discovery (qualitative customer research, market analysis, competitor analysis, quantitative data)
• Ideation, modeling, execution, monitoring and analysis of experiments (A/B tests) and rollouts, based on problem definition, product theses and hypotheses
• Quali and quantitative measurement, analysis and report of data and business metrics through Power BI, Microsoft Fabric, Mixpanel, Hotjar, Clarity, Amplitude, Drift and Intercom
• Leadership of squad's rituals (dailies, plannings, retros) and kanban (Jira) following agile methologies
• Stakeholder management (Marketing, Sales, Product Managers, Product Designers and Growth Engineers) for roadmap organization
• Quality Assurance (QA) of every product delivery of the development team

Main achievements:
✓ +23 experiments performed with 47% success rate
✓ +27 Growth experiments modeled in 10 months
✓ A complex reverse trial experiment, modeled in 3 weeks with input from 40+ stakeholders, revived a Big Bet shelved since 2020. In just 6 months, we executed it end-to-end in 2024, achieving a "WON" outcome
✓ Product Discovery done from end to end in 1.5 months, with Product Designer. Deliverables: desk research, CSD matrix, research canvas, user recruitment, 14 interviews with customers and stakeholders, Opportunity Solution Tree (Teresa Torres), brainstorming of ideas, pre-modeling of experiments, ICE Score, construction of backlog and internal enablement

• Leadership and management of 5 senior analysts specialized in Growth focused on Experimentation, CRO, PPC, Product Marketing, CRM and SEO, through agile management rituals (planning, daily, retro, OKRs) and people management routines (selection processes, 1:1s, performance evaluations, hiring, dismissals)
• Creation, prioritization and execution of the acquisition and growth strategy for new channels focused on increasing subscriptions and sales of RD Station Marketing Entry-Level plans
• Ideation, modeling, execution and monitoring of experiments in channels: blog, paid media, Inbound, nutrition, website, SEO
• Coordination of projects and experiments with UX designers and developers
• Stakeholder management: Demand Generation, Product Marketing, Web Development and Product
• Quali and quantitative measurement and analysis of data in order to generate business insights and support experiments and tests

Main achievements:
✓+40 XPs and actions delivered on the Website and content assets, which improved visitor>signup, signup>paid and New Customers
✓+15% YoY Signups (oct/22 ​​vs. oct/23)
✓ +11% YoY nMRR (sep/22 vs. sep/23)
✓ +R$215k in budget/annual saved with tool and consultancy costs
✓ Leadership eNPS in H2/23: 87%

Dolado is a startup that empowers small retailers to buy, sell and manage their businesses.

• Leadership and management of 7 people through agile management rituals (planning, daily, retro, OKRs) and people management routines (selection processes, 1:1s, performance evaluations, hiring, dismissals), reporting to the CEO and COO
• Product and market discovery, through research, experimentation and construction of ICPs/personas
• Coordination and support in the go-to-market and phase-out of features, projects and products
• Coordination of business model change (MLG to PLG), pairing with Product team
• Coordination of simultaneous marketing strategies: paid media, A/B tests, Inbound Marketing, design, social media, content production and CRM strategies
• Support for the construction and maintenance of value propositions, storytelling, success stories and sales enablement materials
• Measurement, analysis, optimization and data-driven decision making of mains KPIs (CAC, ROI, ROAS, CPL, CPA) using Google Analytics, Metabase, Shopify, Looker
• Creation, implementation and documentation of objectives, projects and processes in the area
• Responsible for positioning, institutional communication and relations with the press
• Communication, alignment and relationship with stakeholders from Product, Commercial, Customer Experience, Operations, Purchasing, HR and management
• Management of marketing's budget and supplier management

Main achievements:
✓ 40% growth in revenue MoM in 2021
✓ B2B ecommerce go-to-market with channel tests in April/21, becoming the company's flagship product
✓ Operation of +R$500k/month in PPC investment
✓ Construction of the doladocs web series, with more than 500k accumulated views

Movimento Choice is a company focused on training people to work in the socio-environmental impact sector.

• Participation in decision making and strategic planning
• Creation and execution of communication strategy, positioning and marketing planning
• Launch of infoproducts
• Support with material, mediation and course facilitation
• Management of the Choice Ambassador community
• Social media management
• Content production (articles, social media posts, newsletters)
• Creation and monitoring of paid media campaigns
• Data analysis and results reports

Main achievements:
✓ + 250,000 people reached with paid media on a low budget
✓+ 45,000 people reached organically on social media
✓ Constant communication with + 1100 Choice Ambassadors
✓ Disclosure of opportunities in the impact area for +500 Ambassadors via WhatsApp
✓ + 450 course registrations and + 200 people trained live

Agência Mestre is a digital marketing agency focused on Inbound Marketing. Some of the clients I served were Giuliana Flores, Duratex, Supergasbras, Estrela Evangélica and Colégio Koelle.

• Strategic Inbound Marketing Planning
• Management of Inbound Marketing projects using the RD Station tool (6 to 8 clients simultaneously)
• Creation of Landing Pages and Thank You Pages
• Copywriting for email marketing
• Creation of marketing automations and email nurturing flows
• Creation of pop-ups and blog forms to capture leads
• Production and presentation of results reports
• Analysis and implementation of improvements to the funnel
• Customer service
• Monitoring demands and supporting strategies with design, development, content/writing, Web Analytics, paid media and SEO

Main achievements:
✓ Participation in RD On The Road SP, RD Summit and Agência do Ano awards
✓ 0% churn of my customers in 11 months
✓ 593% increase in ecommerce leads
✓ 117% increase in industry leads
✓ 153% increase in e-commerce revenue

Geekie is an edtech that supports schools in facing the main challenges of basic education.

I worked with the Geekie One product, ensuring that schools were successful in its use and implementation.

• Content creation (success stories, webinars)
• Creation and management of engagement campaigns
• Art and video production (Photoshop, Illustrator and Premiere)
• Coordination of internal and external events
• Supplier management
• Support for Customer Success, Communication and Pedagogical Consulting teams

I worked directly with Geekie Lab and Geekie Teste product customers, improving the user journey.

• Support in the Geekie Lab phase out
• Creation of engagement campaigns on Intercom and RD Station
• Content creation (Landing Page, emails, articles, success stories)
• Production of arts and videos
• Support to the press office
• Event coordination
• Support to the Customer Success team

I worked on Geekie's institutional communications team, supporting brand awareness through Inbound Marketing strategies.

• Strategic Inbound Marketing Planning
• Content creation (newsletter, articles) and SEO
• Social media management
• Community management / UGC (User Generated Content)
• Customer service
• Support to the Customer Success team

Arquitetos da Criatividade is a marketing agency, which I endeavor with my father, where I worked with segments such as ecommerce, logistics, insurance and services.

• Digital and offline marketing planning (360°)
• Content production and SEO
• Production of arts, videos and animations
• Customer service
• Creation of websites in Wordpress, Joomla, HTML and CSS

In addition, I also had contact with the basics of business administration and entrepreneurship, such as cash flow, producing budgets, reviewing contracts, attracting and engaging customers.

Bianca Sonnewend🇬🇧

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