Canada

Content Design

Copywriting - Course

Associate's degree

Bachelor's degree

Bobby Roshdi

Senior Content Designer

Communication

Time management

Empathy

Team player

Figma

Jira

Confluence

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

• Developed user-focused content with accessibility best practices
• Collaborated with UX designers and stakeholders to influence design decisions 
• Focused on user experience research principles and data to drive content
• Developed information architecture for complex documentation and products

•	Created human-centered content and content strategy for the best user experience 
•	Participated in sketch, research, ideation and brainstorm sessions 
•	Conducted audits, competitive analyses, content mapping, generative and evaluative research
•	Worked with PMs, Product, UX & UI designers and directors for holistic design approach
•	Validated design assumptions with user testing (digitally and in person) with large sample sizes

•	Editor-in-chief of new Canada Post (C.P.) Style Guide for UX team (UX, UI & Content material)
•	Wrote/designed content for: landing pages, marketing material, product descriptions, website, SEO/meta data, banners, blogs, KB articles, internal communications, speeches & more
•	Assisted in website re-architecture & conducted content audits
•	Participated in Ombudsman website redesign: design, mapping, flows, content, research, testing
•	Collaborated in/with: group brainstorm/ideation sessions, designers, product managers and PMs


            

    
    

    
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•	Responsible for creative copy leadership and proofreading in the development and production of all CTR digital/print advertising (flyers, catalogues, assortments/specialty catalogues, newspaper ads, posters, internal/external communications and more)
•	Provided art direction and copy for Frank's (private label) new brand direction
•	Collaborated with multiple stakeholders to develop consumer-friendly copy that is aligned with enterprise wide objectives and strategies (while also providing a unique writing perspective)
•	Managed in-house freelance copywriters & assigned them to projects while providing creative direction, critical feedback and management of workflow & deadlines
•	Wrote copy with creative, fresh, funny yet informative, pop culture infused tone (yes, at Can Tire)
•	Presented rationale to multiple stakeholders, art and creative director and executive team
            

    
    

    
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• Lead copywriter (digital, Mailchimp campaigns, articles, retail, TV, brochure, product, B2B, B2C) 
• Developed, maintained & branded company and client websites (including the rebranding of company portfolio) 
• Utilized analytics to improve marketing reach & social impressions 
• Developed art direction and concept with creative team and director 
• Devised social media & copy strategies for brands; managed multiple interns 
• Leader in creative brainstorming and strategy sessions  
• Devised creative rationale & strategy behind copy and art for client presentations
            

    
    

    
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•	Lead in idea brainstorming, strategy, campaign development, creative development & execution 
•	Managed all content: event signage, point-of-sale, direct marketing, magazine, print & video copy, email campaigns (Infusionsoft, Mailchimp)
•	Increased social media presence followership by 56% 
•	Contacted and interviewed entrepreneurs, athletes, actors, artists 
•	Developed & executed digital strategy and business goals while collaborating with designers
•	Managed, hired and trained writing staff in addition to contributing columns & content 
•	Launched experiential marketing events for several clients
            

    
    

    
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• Maintained & managed contract databases for multiple business lines
• Responsible for execution & tracking of legal agreements
• Marketing compliance for advertising material
• Transferred out-of-date filing system to a high density file system, which included the creation & transfer of both physical & electronic files
• Required to review legal agreements, contracts & various other corporate documents in order to properly attach retention codes according to the PC Bank Retention & Destruction policy
            

    
    

    
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•	Content writer for Metroland Media
•	Contributing writer for Wheels.ca
•	Content writer for Goldbook.ca, In Your Neighborhood
•	Volunteer columnist & content writer for Furever.ca

Health Records Coordinator
Saint Elizabeth Health Care, North York, ON
 • Primary point of contact for all customer and healthcare professional complaints prior to escalation; 88% client and customer success rate achieved.
• Responsible for ensuring compliance with CCAC standards for homecare.
• Contributed to the overall success of the Metro Toronto office by developing strong relationships with clients and nurses and by providing professional knowledge and experience.
• Independently managed North York, pediatrics and maternal newborn nursing teams, decreasing client turnover rate by 7%.
	
Billing Coordinator
Saint Elizabeth Health Care, North York, ON 
• Supervisor for the billing investigation team; recovered $70,000 in undocumented and unpaid nursing, personal service worker visits. Collaborated with the Ministry of Health to ensure payments.
• Trained staff for new roles on the Unpaid Billing Investigation team.
• Developed team building exercises, events and lunch/dinner functions which enhanced employee morale, motivation and culture.

Research Coordinator
Saint Elizabeth Health Care, North York, ON
• Produced efficient schedules for nursing staff and personal healthcare workers. 
• Reduced travel time for healthcare staff by 15%; leading to a more direct and time effective work schedule.
            

    
    

    
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Bobby Roshdi🇨🇦

About Bobby Roshdi

Expertise

Sessions with Bobby Roshdi